Graza
Facebook · Instagram · Audience Network · Image
The ad
Meet Graza Mayo: everything you love about mayo… but way better. 🫒 Use “Original” Mayo for making potato salad or deviled eggs! 🫒 Use “Fancy” Mayo for whipping up a salad dressing! 🫒 Use “Garlic” Aioli for dolloping on tacos!
Real Olive Oil Mayo
Shop nowThe funnel behind it
Offer: $8.99 · 17 Oz
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at visual presentation, brand storytelling, and offer clarity with a clean design, compelling product imagery, and detailed flavor/format options. However, it suffers from critical weaknesses: the primary CTA is "Find in Store" rather than "Shop Now" (mismatching the ad), the page speed is dangerously slow at 32/100, there's minimal social proof (no reviews, testimonials, or user-generated content visible), and trust signals are limited beyond basic ingredient transparency. The page does well educating customers about the product through comparison charts and use-case scenarios, but conversion optimization is hampered by poor performance and weak trust-building elements.
What this funnel does right. Steal these.
- Offer clarity: Price, size, and multiple flavor/format options are clearly displayed with visual selection buttons for easy comparison.
- Headline: The headline "Original Olive Oil Mayo" is clear and directly communicates the key differentiator (olive oil), matching the ad's core message.
- Mobile experience: Layout appears responsive with stacked elements, readable text, and touch-friendly buttons, though the slow load time will impact mobile experience significantly.
Where it's weak
- Page speed: PageSpeed score of 32/100 is critically poor, indicating severe performance issues that will cause high bounce rates and poor user experience.
- Social proof: No customer reviews, ratings, testimonials, or user-generated content visible on the entire page; only a comparison chart claiming superiority over competitors.
- Call to action: Primary CTA is "Find in Store" rather than "Shop Now" as advertised, creating friction and misalignment with ad expectations; secondary "Buy Online" option exists but is not prominent.
- Trust signals: Page includes ingredient transparency and storage instructions, but lacks customer reviews, certifications, or third-party validation to build credibility.
Full breakdown
Primary CTA is "Find in Store" rather than "Shop Now" as advertised, creating friction and misalignment with ad expectations; secondary "Buy Online" option exists but is not prominent.
PageSpeed score of 32/100 is critically poor, indicating severe performance issues that will cause high bounce rates and poor user experience.
Page includes ingredient transparency and storage instructions, but lacks customer reviews, certifications, or third-party validation to build credibility.
Layout appears responsive with stacked elements, readable text, and touch-friendly buttons, though the slow load time will impact mobile experience significantly.
The headline "Original Olive Oil Mayo" is clear and directly communicates the key differentiator (olive oil), matching the ad's core message.
No customer reviews, ratings, testimonials, or user-generated content visible on the entire page; only a comparison chart claiming superiority over competitors.
Page emphasizes olive oil quality and use cases matching the ad, but the primary CTA mismatch and lack of emphasis on the three specific mayo varieties (Original/Fancy/Garlic) from the ad reduces alignment.
Price, size, and multiple flavor/format options are clearly displayed with visual selection buttons for easy comparison.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.