Graza
Facebook · Instagram · Audience Network · Video
The ad
Crazy fresh “Sizzle” Extra Virgin Olive Oil 2-pack — only at Costco! 🫒 Single origin, single varietal, cold-pressed EVOO 🫒 A harvest date on every bottle 🫒 Perfect for cooking, sautéing, & marinating
Available at Costco!
Shop nowThe funnel behind it
Offer: Graza Sizzle Extra Virgin Olive Oil, 750 ml, 2-count for $21.55 (2 x 750 ml)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page does well with clear pricing ($21.55), a prominent "Add to cart" CTA, and relevant product details (single origin, harvest date, non-GMO verified). However, it struggles with weak social proof (no reviews, ratings, or testimonials visible), poor mobile optimization (cluttered layout with small text), and a critically slow PageSpeed score of 53. The ad messaging about "Crazy fresh" and specific product benefits isn't strongly reinforced on the page, and trust signals are minimal beyond basic product information.
What this funnel does right. Steal these.
- Call to action: The 'Add to cart' button is prominent, blue, and clearly visible with good contrast and size.
- Offer clarity: Price is clearly displayed at $21.55 with quantity specified (2 x 750 ml), though the per-unit value isn't explicitly stated.
Where it's weak
- Social proof: No customer reviews, ratings, testimonials, or trust badges visible on the page.
- Page speed: PageSpeed score of 53 indicates poor performance; page likely loads slowly and impacts user experience negatively.
- Mobile experience: Layout appears functional but cramped on mobile with small text, quantity selector, and product details competing for space.
- Message match: Ad emphasizes 'Crazy fresh,' harvest dates, and single-origin qualities, but the page only mentions these details in small product information text rather than prominently.
Full breakdown
The 'Add to cart' button is prominent, blue, and clearly visible with good contrast and size.
PageSpeed score of 53 indicates poor performance; page likely loads slowly and impacts user experience negatively.
Basic trust elements present (Costco branding, product details, non-GMO verification) but lacks customer reviews, guarantees, or security badges.
Layout appears functional but cramped on mobile with small text, quantity selector, and product details competing for space.
Headline is descriptive but generic, listing product name and specs without compelling value proposition or emotional appeal.
No customer reviews, ratings, testimonials, or trust badges visible on the page.
Ad emphasizes 'Crazy fresh,' harvest dates, and single-origin qualities, but the page only mentions these details in small product information text rather than prominently.
Price is clearly displayed at $21.55 with quantity specified (2 x 750 ml), though the per-unit value isn't explicitly stated.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.