Graza
Facebook · Instagram · Audience Network · Video
The ad
Crazy fresh “Sizzle” Extra Virgin Olive Oil 2-pack — only at Costco! 🫒 Single origin, single varietal, cold-pressed EVOO 🫒 A harvest date on every bottle 🫒 Perfect for cooking, sautéing, & marinating
Available at Costco!
Shop nowThe funnel behind it
Offer: Graza Sizzle Extra Virgin Olive Oil, 750 ml, 2-count for $21.55 (2 x 750 ml)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page does well with clear pricing ($21.55), prominent CTA placement, and basic product information including item number and size specifications. However, it falls short in several critical areas: the page speed score of 53 is concerning for mobile commerce, the headline lacks the compelling marketing language from the ad (missing "Crazy fresh," harvest date callout, and single-origin positioning), social proof is entirely absent (no reviews, ratings, or testimonials), and the product details section is minimal and doesn't reinforce the ad's key differentiators like cold-pressed, single varietal, or harvest dates. The "Picked For You" section adds some engagement but doesn't strengthen the core offer.
What this funnel does right. Steal these.
- Call to action: The 'Add to cart' button is prominently placed in a contrasting blue color with clear action language.
- Offer clarity: Price is clearly displayed at $21.55 with quantity specified (2 x 750 ml), though the per-unit value isn't explicitly broken down.
- Mobile experience: The layout appears mobile-responsive with stacked elements and touch-friendly button sizing, though the overall page structure could be more optimized.
Where it's weak
- Social proof2/10
No customer reviews, ratings, testimonials, or trust badges are visible on the page.
- Page speed3/10
PageSpeed score of 53 indicates significant performance issues that will negatively impact mobile user experience and conversion rates.
- Message match4/10
The ad emphasizes 'Crazy fresh,' harvest dates, single-origin, and cold-pressed qualities, but the page headline and visible details don't reinforce these key selling points.
- Headline5/10
The headline is functional but generic, missing the ad's compelling marketing language like 'Crazy fresh' and key differentiators like harvest dates and single-origin positioning.
Full breakdown
The 'Add to cart' button is prominently placed in a contrasting blue color with clear action language.
PageSpeed score of 53 indicates significant performance issues that will negatively impact mobile user experience and conversion rates.
Costco branding and 'Same-Day' delivery option provide some trust signals, but lack of reviews, certifications (beyond Non-GMO Project Verified in small text), and detailed product provenance weaken credibility.
The layout appears mobile-responsive with stacked elements and touch-friendly button sizing, though the overall page structure could be more optimized.
The headline is functional but generic, missing the ad's compelling marketing language like 'Crazy fresh' and key differentiators like harvest dates and single-origin positioning.
No customer reviews, ratings, testimonials, or trust badges are visible on the page.
The ad emphasizes 'Crazy fresh,' harvest dates, single-origin, and cold-pressed qualities, but the page headline and visible details don't reinforce these key selling points.
Price is clearly displayed at $21.55 with quantity specified (2 x 750 ml), though the per-unit value isn't explicitly broken down.
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