Boll & Branch
Facebook · Instagram · Audience Network · Image
The ad
If summer heat has you missing the chillier days of winter, you need the coldest Percale Sheets from Boll & Branch. You’ll never sleep hot again with our breathable, cool-to-the-touch Percale.
10,000+ 5 Star Reviews
Shop nowThe funnel behind it
Offer: Share what brings you here & we'll unlock your offer:
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has strong offer clarity with a clear 15% discount prominently displayed and multiple CTA options that segment users by intent. The mobile experience appears optimized for vertical scrolling with stacked buttons. However, the page suffers from critical weaknesses: the headline "Enjoy 15% Off" doesn't match the ad's focus on cooling Percale sheets and 5-star reviews, creating poor message-to-ad fit. Page speed is severely compromised at 34/100, which will hurt conversions. Social proof is minimal—no visible customer reviews, ratings, or testimonials despite the ad highlighting "10,000+ 5 Star Reviews." Trust signals are weak with no visible security badges, guarantees, or brand credentials in the captured sections. The CTA buttons are clear but generic, and the page appears to be a discount unlock mechanism rather than a product-focused landing page.
What this funnel does right. Steal these.
- Offer clarity: The 15% discount offer is prominently displayed with clear instructions to 'Share what brings you here' to unlock it.
- Mobile experience: The page layout is optimized for mobile with full-width stacked buttons and vertical scrolling, appearing responsive and touch-friendly.
- Call to action: Multiple clear CTAs with segmented options (Replace Worn Bedding, Sheets for Hot Sleepers, Outfit a New Home, Treat Myself) guide users effectively.
Where it's weak
- Page speed: PageSpeed score of 34/100 indicates severe performance issues that will negatively impact user experience and conversions.
- Social proof: No visible customer reviews, ratings, or testimonials despite the ad claiming '10,000+ 5 Star Reviews'—a major missed opportunity.
- Trust signals: No visible trust signals such as security badges, money-back guarantees, brand credentials, or customer testimonials in the captured sections.
- Message match: The ad emphasizes cooling Percale sheets and 5-star reviews, but the landing page focuses on a generic discount unlock with no product messaging.
- Headline: The headline 'Enjoy 15% Off' is generic and doesn't communicate the product benefit of cooling sheets mentioned in the ad.
Full breakdown
Multiple clear CTAs with segmented options (Replace Worn Bedding, Sheets for Hot Sleepers, Outfit a New Home, Treat Myself) guide users effectively.
PageSpeed score of 34/100 indicates severe performance issues that will negatively impact user experience and conversions.
No visible trust signals such as security badges, money-back guarantees, brand credentials, or customer testimonials in the captured sections.
The page layout is optimized for mobile with full-width stacked buttons and vertical scrolling, appearing responsive and touch-friendly.
The headline 'Enjoy 15% Off' is generic and doesn't communicate the product benefit of cooling sheets mentioned in the ad.
No visible customer reviews, ratings, or testimonials despite the ad claiming '10,000+ 5 Star Reviews'—a major missed opportunity.
The ad emphasizes cooling Percale sheets and 5-star reviews, but the landing page focuses on a generic discount unlock with no product messaging.
The 15% discount offer is prominently displayed with clear instructions to 'Share what brings you here' to unlock it.
More ads from Boll & Branch
View all →
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.