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AG1 by Athletic Greens

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Active

All AG1 by Athletic Greens ads & funnels →Meta Ad Library

Days running

17 days

Funnel score

51/100

Page speed

30/100

The ad

Meet more of your nutritional needs with AG1⚡ AG1 contains 75+ high-quality ingredients that your body can easily absorb. AG1 helps with: ✅ Digestive Health ✅ Healthy Energy Levels ✅ Immune Support and more! AG1 is NSF Certified for Sport®, the gold standard in independent quality and safety certifications. Try AG1 now. Skip or cancel anytime.

More-In-One Nutrition

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Angle: Comprehensive nutritional solution with scientific credibilityHook: Benefit-driven with social proof (certification)Format: Video

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The funnel behind it

Offer: Save $20 AUD on your first order plus get a FREE Welcome Kit when you sign up to our mailing list!*

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51/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does well by presenting a clear, compelling offer ($20 off + free welcome kit) with visual product imagery that builds credibility, and the CTA button is prominent and action-oriented. However, it suffers from critical weaknesses: the PageSpeed score of 30 is severely problematic for conversion, the headline doesn't match the ad's "More-In-One Nutrition" positioning, there's minimal social proof visible (no testimonials, reviews, or user counts), and the trust signals are limited beyond a small privacy policy link. The mobile experience appears functional but the page lacks the persuasive elements needed to convert visitors who clicked on a nutrition-focused ad.

What this funnel does right. Steal these.

Offer clarity: The offer is explicit and specific: $20 AUD discount plus a free welcome kit for email signup, with clear terms noted.
Call to action: The 'Continue' button is prominent, high-contrast (dark teal), and clearly clickable, though the label could be more specific to the action.
Mobile experience: The layout appears responsive with appropriately sized input field and button, though the overall page structure is functional rather than optimized.

Where it's weak

Page speed: PageSpeed score of 30 indicates severe performance issues that will significantly harm conversion rates and user experience.
Social proof: No visible customer testimonials, reviews, ratings, or user counts are present on the visible page sections.
Message match: The ad emphasizes nutrition benefits and product quality (75+ ingredients, NSF certified), but the landing page leads with a discount/email signup offer instead.
Trust signals: Product imagery and the mention of NSF Certification in the ad provide some credibility, but the page lacks visible trust badges, guarantees, or company credentials.
Headline: The headline focuses on the discount/incentive rather than the product benefit, creating misalignment with the ad's nutrition-focused messaging.

Full breakdown

Call to action7/10

The 'Continue' button is prominent, high-contrast (dark teal), and clearly clickable, though the label could be more specific to the action.

Page speed2/10

PageSpeed score of 30 indicates severe performance issues that will significantly harm conversion rates and user experience.

Trust signals5/10

Product imagery and the mention of NSF Certification in the ad provide some credibility, but the page lacks visible trust badges, guarantees, or company credentials.

Mobile experience7/10

The layout appears responsive with appropriately sized input field and button, though the overall page structure is functional rather than optimized.

Headline5/10

The headline focuses on the discount/incentive rather than the product benefit, creating misalignment with the ad's nutrition-focused messaging.

Social proof3/10

No visible customer testimonials, reviews, ratings, or user counts are present on the visible page sections.

Message match4/10

The ad emphasizes nutrition benefits and product quality (75+ ingredients, NSF certified), but the landing page leads with a discount/email signup offer instead.

Offer clarity8/10

The offer is explicit and specific: $20 AUD discount plus a free welcome kit for email signup, with clear terms noted.