Transparent Labs
Facebook · Instagram · Audience Network · Video
The ad
LEAN was developed for a single purpose - to be the most exceptional "cutting" pre-workout supplement available for men and women alike. The key ingredients, citrulline malate, beta-alanine, betaine, and branched-chain amino acids (to name a few), are all included at clinically effective dosages and contain zero colored dyes, unnecessary fillers, or harmful additives. With 100% formula transparency and a potent Fat Burning and Thyroid Support complex, which includes Chromium Picolinate and Zinc, PreSeries LEAN is most effective for those looking to target stubborn fat, while simultaneously focusing on preventing lean muscle loss. There's a reason PreSeries LEAN comes in jumbo-sized jugs! Each serving exceeds 15 grams and includes 21 active ingredients synergistically designed to provide a high-intensity pre-workout experience, while focusing systematically on fat loss and additional energy expenditure. Plus, sign up for 10% OFF your first order.
What's In Your Pre-Workout?
Shop nowThe funnel behind it
Offer: To claim it, tell us: what are you shopping for?
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: it has a clear, benefit-driven headline that creates urgency and curiosity, the mobile layout is clean and responsive with large touch-friendly buttons, and the offer is straightforward (special offer for answering a preference question). However, the page has significant weaknesses: the primary CTA is confusing—the main buttons are category selectors rather than a true conversion action, making it unclear what the actual offer is or how much discount is being offered. There's no visible social proof (testimonials, reviews, trust badges) in the captured sections, the page speed is poor at 51/100 which impacts user experience, and the message match between the ad (focused on LEAN pre-workout ingredients and benefits) and the landing page (generic product category selector) is weak—visitors land on a quiz rather than a product-specific page.
What this funnel does right. Steal these.
- Mobile experience: The layout is mobile-optimized with full-width buttons, clear spacing, and readable typography appropriate for small screens.
- Headline: The headline 'YOU'VE GOT A SPECIAL OFFER' creates curiosity and urgency, though it's generic rather than benefit-specific.
Where it's weak
- Social proof: No visible testimonials, reviews, ratings, or trust badges are shown in either captured section of the page.
- Message match: The ad focuses on LEAN pre-workout specifics and ingredients, but the landing page is a generic product category quiz with no mention of LEAN or pre-workout.
- Call to action: The primary interactive elements are category buttons (PROTEIN, CREATINE, etc.) rather than a clear conversion CTA, making the next step ambiguous.
- Trust signals: The Transparent Labs logo provides some brand recognition, but there are no visible security badges, guarantees, certifications, or customer testimonials to build trust.
- Page speed: PageSpeed score of 51 indicates moderate performance issues that could impact user experience and conversion rates.
- Offer clarity: The offer mentions '10% OFF your first order' in the ad, but the landing page only says 'SPECIAL OFFER' without specifying the discount amount or terms.
Full breakdown
The primary interactive elements are category buttons (PROTEIN, CREATINE, etc.) rather than a clear conversion CTA, making the next step ambiguous.
PageSpeed score of 51 indicates moderate performance issues that could impact user experience and conversion rates.
The Transparent Labs logo provides some brand recognition, but there are no visible security badges, guarantees, certifications, or customer testimonials to build trust.
The layout is mobile-optimized with full-width buttons, clear spacing, and readable typography appropriate for small screens.
The headline 'YOU'VE GOT A SPECIAL OFFER' creates curiosity and urgency, though it's generic rather than benefit-specific.
No visible testimonials, reviews, ratings, or trust badges are shown in either captured section of the page.
The ad focuses on LEAN pre-workout specifics and ingredients, but the landing page is a generic product category quiz with no mention of LEAN or pre-workout.
The offer mentions '10% OFF your first order' in the ad, but the landing page only says 'SPECIAL OFFER' without specifying the discount amount or terms.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.