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Cometeer

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All Cometeer ads & funnels →Meta Ad Library

Days running

25 days

Funnel score

79/100

Page speed

82/100

The ad

This is the only coffee I drink these days. In fact, it's one of the few companies I've invested in. Now they've created something pretty incredible. The World Mug Collection features 16 coffees from 16 countries, all arranged in a head-to-head tasting tournament. It's a chance to experience the incredible variety of coffee from around the world and discover what your palate actually prefers. Every coffee is precision-brewed, flash-frozen at peak flavor, and ready in seconds. No machine. No brewing expertise. Just melt, sip, compare, and crown your champion. It's a limited release — get yours before it disappears.

NEW: World Mug Collection 🌎☕

Shop now

Angle: Social proof + exclusivity + gamificationHook: Personal endorsement (founder/investor credibility)Format: Video testimonial with product showcase

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The funnel behind it

Offer: 32 cups paired head-to-head. Winners advance through your bracket. Train your palate across 16 countries. Learn what you actually prefer — and why. $79 subscribe ($2.47/cup) or $99 one-time ($3.09/cup)

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79/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page excels at building credibility through celebrity endorsement (Steven Bartlett as investor), compelling storytelling about the product's transformation moment, and clear product benefits (no machine, no plastic, flash-frozen freshness). The page effectively uses social proof with customer testimonials and scientific research backing. However, the primary CTA says "TRY COMETEER" rather than matching the ad's "Shop now," creating slight message misalignment. The page could improve mobile optimization for the extensive content sections, and while the offer is clear, the pricing structure (subscription vs. one-time) could be more prominent above the fold.

What this funnel does right. Steal these.

Trust signals: Strong trust signals include MIT engineer credentials, Stanford research, TSA approval, aluminum capsule (no plastic), and celebrity investor backing from Steven Bartlett.
Social proof: Multiple forms of social proof present: celebrity investor endorsement (Steven Bartlett), customer testimonial (Raina T.), Stanford University research study, and TSA/Entrepreneur approvals.
Page speed: PageSpeed score of 82 indicates good performance, though image-heavy design with multiple hero images could impact perceived load time.
Headline: The main headline uses a powerful testimonial format that creates emotional resonance and a 'before/after' narrative hook.
Offer clarity: Pricing is clearly displayed ($79 subscribe vs $99 one-time) with per-cup costs, though it appears lower on the page rather than immediately visible.
Call to action: Multiple CTAs throughout page are prominent and action-oriented, but use 'TRY COMETEER' instead of matching the ad's 'Shop now' language.
Mobile experience: Page appears responsive with stacked layouts, but extensive text sections and multiple CTAs may create scrolling fatigue on mobile devices.
Message match: Page emphasizes the World Mug Collection tasting tournament concept from the ad, but CTA text ('TRY COMETEER') doesn't match ad CTA ('Shop now'), and the limited-release urgency could be more prominent.

Full breakdown

Call to action7/10

Multiple CTAs throughout page are prominent and action-oriented, but use 'TRY COMETEER' instead of matching the ad's 'Shop now' language.

Page speed8/10

PageSpeed score of 82 indicates good performance, though image-heavy design with multiple hero images could impact perceived load time.

Trust signals9/10

Strong trust signals include MIT engineer credentials, Stanford research, TSA approval, aluminum capsule (no plastic), and celebrity investor backing from Steven Bartlett.

Mobile experience7/10

Page appears responsive with stacked layouts, but extensive text sections and multiple CTAs may create scrolling fatigue on mobile devices.

Headline8/10

The main headline uses a powerful testimonial format that creates emotional resonance and a 'before/after' narrative hook.

Social proof9/10

Multiple forms of social proof present: celebrity investor endorsement (Steven Bartlett), customer testimonial (Raina T.), Stanford University research study, and TSA/Entrepreneur approvals.

Message match7/10

Page emphasizes the World Mug Collection tasting tournament concept from the ad, but CTA text ('TRY COMETEER') doesn't match ad CTA ('Shop now'), and the limited-release urgency could be more prominent.

Offer clarity8/10

Pricing is clearly displayed ($79 subscribe vs $99 one-time) with per-cup costs, though it appears lower on the page rather than immediately visible.