Earthwise Seed Company
Facebook · Instagram · Audience Network · Carousel
The ad
Think you missed planting season? Think again. Our best sellers—like Creeping Thyme and PetLawn—can be planted in spring, summer, or fall. Because with Earthwise Seed Co, it’s always planting season.
Earthwise Seed Company
Shop nowThe funnel behind it
Offer: Buy 1 Get 1 [discount amount not fully visible]
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page suffers from a critical message-to-page mismatch and severe performance issues. The ad emphasizes flexible planting seasons and specific products, but the page prioritizes a 'Buy 1 Get 1' promotion instead. The PageSpeed score of 48 is a major red flag that will cause abandonment. While social proof exists through star ratings, trust signals are weak for an e-commerce site. The generic headline and CTA lack persuasive power. Mobile experience is adequate but not optimized. Overall, the page needs: (1) alignment between ad messaging and landing page offer, (2) critical speed optimization, (3) stronger trust indicators, and (4) more compelling headline/CTA.
What this funnel does right. Steal these.
- Mobile experience: Layout appears responsive with stacked elements. Product images and text are visible on mobile, though some elements may be cramped. Navigation appears accessible.
- Social proof: Star ratings visible on product cards (appears to be 5-star reviews). Customer testimonials present but not prominently featured above fold.
Where it's weak
- Page speed: PageSpeed score of 48 is poor. Slow load times significantly impact user experience and conversion rates. Major optimization needed.
- Headline: Generic brand name only. Doesn't communicate value proposition or urgency. Ad copy mentions planting season flexibility, but headline doesn't reinforce this key message.
- Message match: Ad emphasizes flexible planting seasons (spring/summer/fall) and specific products (Creeping Thyme, PetLawn), but landing page leads with 'Buy 1 Get 1' promotion instead. Messaging misalignment reduces relevance.
Full breakdown
'Shop now' is generic and doesn't create urgency. Could be stronger with action-oriented language tied to the planting season message or promotion.
PageSpeed score of 48 is poor. Slow load times significantly impact user experience and conversion rates. Major optimization needed.
Brand name present, customer reviews visible, but no trust badges, security seals, or guarantees prominently displayed. Limited trust signals for e-commerce.
Layout appears responsive with stacked elements. Product images and text are visible on mobile, though some elements may be cramped. Navigation appears accessible.
Generic brand name only. Doesn't communicate value proposition or urgency. Ad copy mentions planting season flexibility, but headline doesn't reinforce this key message.
Star ratings visible on product cards (appears to be 5-star reviews). Customer testimonials present but not prominently featured above fold.
Ad emphasizes flexible planting seasons (spring/summer/fall) and specific products (Creeping Thyme, PetLawn), but landing page leads with 'Buy 1 Get 1' promotion instead. Messaging misalignment reduces relevance.
Offer mentions 'Buy 1 Get 1' promotion visible on page, but ad copy doesn't reference this specific deal. Creates disconnect between ad promise and landing page offer.
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