Earthwise Seed Company
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The ad
Think you missed planting season? Think again. Our best sellers—like Creeping Thyme and PetLawn—can be planted in spring, summer, or fall. Because with Earthwise Seed Co, it’s always planting season.
Earthwise Seed Company
Shop nowThe funnel behind it
Offer: Natural, climate-adapted seed blends for low-maintenance, eco-friendly lawns. No watering, no chemicals, no mowing.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
Earthwise Seed Company's landing page excels at building trust through abundant social proof (4.0 Google stars, 638 reviews, customer testimonials, media features from The Spruce and Men's Journal), clear value proposition (no watering/chemicals/mowing), and strong brand messaging around sustainability. The page effectively uses visual hierarchy with a compelling hero image and multiple CTAs. However, it suffers from poor page speed (42/100), which significantly impacts user experience on mobile. The headline is benefit-driven but somewhat generic ("Reimagine Your Lawn"), and while the offer is clear, the page could better emphasize the seasonal planting flexibility mentioned in the ad (spring/summer/fall planting windows). The mobile experience appears functional but the slow load time is a critical weakness that likely hurts conversion rates.
What this funnel does right. Steal these.
- Trust signals9/10
- Social proof9/10
- Call to action8/10
- Offer clarity8/10
- Mobile experience7/10
- Headline7/10
Where it's weak
- Page speed4/10
Full breakdown
Call to action
8/10Multiple CTAs are present and visible, with the primary 'SHOP NOW' button in the hero section being prominent and action-oriented. Secondary CTAs support different user intents.
- Primary 'SHOP NOW' button in hero section is large, green, and high-contrast
- Secondary CTAs ('Match My Yard', 'Shop Top Lawn Mixes', 'Shop Natural Lawn Seed') guide users through different pathways
- 'Add to Cart' button on featured product is clear and prominent with dark green color
- Multiple CTAs may dilute focus and create decision paralysis for first-time visitors
- CTA text doesn't reinforce the seasonal planting message from the ad
Page speed
4/10Page speed score of 42/100 is poor, indicating significant performance issues that will negatively impact user experience and conversion rates.
- PAGESPEED_SCORE of 42/100 converts to approximately 4/10, indicating critical performance issues
- Slow load time likely causes high bounce rates, especially on mobile devices
- Multiple high-resolution images, carousels, and embedded video likely contribute to slow performance
Trust signals
9/10Page builds strong trust through multiple signals: verified Google reviews (4.0 stars, 638 reviews), customer testimonials, media features, trust badges, founder credibility, and clear sustainability messaging.
- Google review badge with 4.0 stars and 638 reviews provides third-party verification
- Trust badges showing 100,000+ customers, Kid Safe, 25 years in business, Non-GMO
- Named customer testimonial with photo adds authenticity
Mobile experience
7/10Mobile layout appears functional with stacked elements, readable text, and accessible buttons, but the slow page speed (42/100) significantly impacts the mobile experience.
- Responsive design with stacked layout appropriate for mobile screens
- Large, tappable buttons (SHOP NOW, Add to Cart) with adequate spacing
- Text is readable with good contrast and appropriate font sizes
- Page speed score of 42/100 indicates severe performance issues on mobile
- Slow load time likely causes high bounce rates and poor user experience
- Multiple images and carousels may contribute to slow mobile performance
Headline
7/10Headline is benefit-driven and action-oriented but somewhat generic; it doesn't differentiate from competitors or address the seasonal planting angle from the ad.
- Action-oriented verb 'REIMAGINE' creates urgency and aspiration
- Subheading 'With Natural, Climate-Adapted Seed Blends' adds specificity and key benefit
- Positioned prominently above the fold with strong visual contrast
- 'Reimagine Your Lawn' is a common positioning that doesn't uniquely address the ad's seasonal planting message
- Doesn't mention the low-maintenance or eco-friendly angle that appears later on the page
Social proof
9/10Extensive social proof throughout the page: 4.0 Google stars (638 reviews), customer testimonials with names/photos, media features (The Spruce, Men's Journal, Realtor.com, Bob Vila), and trust badges (100,000+ customers, Kid Safe, 25 years in business, Non-GMO).
- Google review badge with 4.0 stars and 638 reviews prominently displayed early on page
- Four trust badges showing 100,000+ customers, Kid Safe certification, 25 years in business, Non-GMO
- Named customer testimonial ('Absolutely stunning, low-maintenance privacy edge for my East patio. Thank you!' - LINDA) with photo
Message match
6/10Ad emphasizes seasonal planting flexibility (spring/summer/fall planting windows) and specific products (Creeping Thyme, PetLawn), but the landing page doesn't prominently feature these seasonal advantages or highlight these specific products in the hero section.
- Page does feature 'Low Grow™ No-Mow Lawn Mix' as a top product, which aligns with the 'always planting season' message
- Product categories include options mentioned in ad context (native seeds, lawn alternatives)
- Overall eco-friendly, low-maintenance positioning matches ad's tone
- Ad's key message about seasonal planting (spring/summer/fall) is not prominently featured on the page
- Specific products mentioned in ad (Creeping Thyme, PetLawn) are not visible in the hero or featured sections
- Page focuses on 'reimagine' positioning rather than the 'it's always planting season' angle from the ad
Offer clarity
8/10The offer is clearly communicated: natural seed blends with no watering, chemicals, or mowing required, with climate-adapted options.
- Three-pillar value prop clearly stated: 'No Watering, No Chemicals, No Mowing'
- Multiple product categories shown with descriptive labels (Low-Maintenance Lawn Alternatives, Clover Lawn, Native & Pollinator Lawns)
- Pricing visible on featured product ($9.31, marked down from $17.95)
- Ad emphasizes seasonal planting flexibility (spring/summer/fall) but page doesn't prominently highlight this advantage
- Multiple CTAs ('Shop Now', 'Match My Yard', 'Shop Top Lawn Mixes') could dilute focus on primary offer
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