PetLab Co.
Facebook · Instagram · Audience Network · Video
The ad
If your dog keeps licking their paws, scratching, or rubbing their head, they may need support from the inside. PetLab Co. Allergy & Immune chews help support healthy skin, normal immune function, and seasonal sensitivities with ingredients like salmon oil, colostrum, postbiotics, turmeric, and vitamin E. One daily soft chew. Less chasing symptoms. More everyday support. Learn more below 👇
Stop Ignoring Your Dog’s Itching & Paw Licking!
Learn moreThe funnel behind it
Offer: Allergy & Immune chews help support healthy skin, normal immune function, and seasonal sensitivities with ingredients like salmon oil, colostrum, postbiotics, turmeric, and vitamin E. One daily soft chew.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: the headline directly addresses the dog owner's pain point (scratching, paw licking, head shaking) and creates urgency with the "new" positioning and impressive sales metric (1.5M tubs). The page includes strong social proof with logos from ABC, CBS, Forbes, and NBC showing media credibility. However, the page has notable weaknesses: the CTA is vague ("Learn more" rather than action-oriented), the offer clarity could be stronger with more specific benefits or pricing details, and there's significant whitespace suggesting incomplete content or poor mobile optimization. The message match between ad and page is good but the page lacks a clear, compelling primary conversion action.
What this funnel does right. Steal these.
- Page speed: PageSpeed score of 77 converts to approximately 7.7 on the 0-10 scale, indicating good but not exceptional loading performance.
- Headline: The headline directly addresses the problem (scratching, paw licking, head shaking) and includes a powerful social proof element (1.5M tubs sold), creating both relevance and credibility.
- Social proof: The page displays logos from major media outlets (ABC, CBS, Forbes, NBC) with 'As seen on sponsored content' attribution, providing strong third-party credibility.
- Message match: The page headline and content align well with the ad's focus on dog itching, paw licking, and the solution of daily chews with specific ingredients.
- Trust signals: The page builds trust through media logos and the specific claim of 1.5M tubs sold, though the absence of customer testimonials or detailed product information slightly limits trust-building.
Where it's weak
- Call to action5/10
The primary CTA 'Learn more' is generic and passive; a more action-oriented CTA like 'Get Your Chews Now' or 'Start Supporting Your Dog's Health' would be more compelling.
- Mobile experience5/10
The page shows significant whitespace and appears to have rendering issues, suggesting suboptimal mobile optimization and potentially poor responsive design.
Full breakdown
The primary CTA 'Learn more' is generic and passive; a more action-oriented CTA like 'Get Your Chews Now' or 'Start Supporting Your Dog's Health' would be more compelling.
PageSpeed score of 77 converts to approximately 7.7 on the 0-10 scale, indicating good but not exceptional loading performance.
The page builds trust through media logos and the specific claim of 1.5M tubs sold, though the absence of customer testimonials or detailed product information slightly limits trust-building.
The page shows significant whitespace and appears to have rendering issues, suggesting suboptimal mobile optimization and potentially poor responsive design.
The headline directly addresses the problem (scratching, paw licking, head shaking) and includes a powerful social proof element (1.5M tubs sold), creating both relevance and credibility.
The page displays logos from major media outlets (ABC, CBS, Forbes, NBC) with 'As seen on sponsored content' attribution, providing strong third-party credibility.
The page headline and content align well with the ad's focus on dog itching, paw licking, and the solution of daily chews with specific ingredients.
The offer mentions key ingredients and benefits but lacks specifics on pricing, quantity, or guarantee that would make the value proposition crystal clear.
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122dVIDEOWhat Your Dog's Paw Licking Really Means & How To Help
114dVIDEOWhy your dog keeps eating grass & how to help
106dVIDEOWhy Do Dogs Eat Grass? Plus How To Help Them
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