Library/beauty· US

Kosas

Facebook · Instagram · Messenger · Video

Active

All Kosas ads & funnels →Meta Ad Library

Days running

19 days

Funnel score

43/100

Page speed

59/100

The ad

I always get so many questions about my favorite acne-safe makeup for teaching and taking Pilates… and it’s by far @kosas 💕 #kosaspartner The Revealer Concealer + Revealer Extra Bright duo gives me the perfect awake & glowy look without the pore clogging ingredients ✨ Linked in my ShopMy if you want to give it a try! #grwm #naturalmakeup #skin #skincare

Shop now

Angle: Social proof + personal recommendation from trusted creatorHook: Question-based (addressing audience pain point about acne-safe makeup)Format: Influencer testimonial video (GRWM style)

View this ad in Meta Ad Library →

The funnel behind it

Offer: FREE standard shipping on all orders

Full landing page teardown →Visit landing page →

43/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page represents a significant CRO failure. The ad promotes a specific Kosas concealer product with influencer credibility and acne-safe benefits, but users land on a generic sign-in page rather than the product page. This creates immediate friction and message mismatch. The PageSpeed score of 59 is concerning for mobile users. While the sign-in form itself is well-designed for mobile, requiring authentication before product discovery is a major conversion barrier. No product information, social proof, or offer details are visible. The page should either allow product browsing without sign-in or redirect directly to the product page with sign-in as an optional step.

What this funnel does right. Steal these.

Trust signals: Sephora is an established brand with visible legal links (Terms of Use, Privacy Policy). Checkbox for 'Keep me signed in' adds familiarity. However, sign-in requirement before product view may reduce trust for new users.
Mobile experience: Clean mobile layout with properly sized input fields and buttons. Good spacing and readability. However, sign-in wall creates friction on mobile.

Where it's weak

Social proof: No social proof visible - no reviews, ratings, testimonials, or user-generated content shown on this sign-in page.
Message match: Poor alignment between ad (influencer recommendation of Kosas Revealer Concealer for acne-safe makeup) and landing page (generic sign-in screen). User must sign in before seeing the product.
Page speed: PageSpeed score of 59 indicates poor performance. This is below acceptable standards and will negatively impact conversion rates and user experience.
Headline: Generic 'Sign In' heading with no compelling value proposition or product-specific messaging. Doesn't connect to the influencer ad about acne-safe makeup.
Offer clarity: Free standard shipping is mentioned in header, but no specific product offer, discount, or promotion is clearly stated on the visible sign-in page. The actual product page isn't shown.

Full breakdown

Call to action6/10

Clear 'Sign In' button with good contrast, but it's a friction point before reaching the product. Secondary 'Create Account' CTA is also clear but adds steps.

Page speed3/10

PageSpeed score of 59 indicates poor performance. This is below acceptable standards and will negatively impact conversion rates and user experience.

Trust signals7/10

Sephora is an established brand with visible legal links (Terms of Use, Privacy Policy). Checkbox for 'Keep me signed in' adds familiarity. However, sign-in requirement before product view may reduce trust for new users.

Mobile experience7/10

Clean mobile layout with properly sized input fields and buttons. Good spacing and readability. However, sign-in wall creates friction on mobile.

Headline3/10

Generic 'Sign In' heading with no compelling value proposition or product-specific messaging. Doesn't connect to the influencer ad about acne-safe makeup.

Social proof2/10

No social proof visible - no reviews, ratings, testimonials, or user-generated content shown on this sign-in page.

Message match2/10

Poor alignment between ad (influencer recommendation of Kosas Revealer Concealer for acne-safe makeup) and landing page (generic sign-in screen). User must sign in before seeing the product.

Offer clarity4/10

Free standard shipping is mentioned in header, but no specific product offer, discount, or promotion is clearly stated on the visible sign-in page. The actual product page isn't shown.