Kosas
Facebook · Instagram · Messenger · Video
The ad
I always get so many questions about my favorite acne-safe makeup for teaching and taking Pilates… and it’s by far @kosas 💕 #kosaspartner The Revealer Concealer + Revealer Extra Bright duo gives me the perfect awake & glowy look without the pore clogging ingredients ✨ Linked in my ShopMy if you want to give it a try! #grwm #naturalmakeup #skin #skincare
Shop nowThe funnel behind it
Offer: FREE standard shipping on all orders
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page represents a significant CRO failure. The ad promotes a specific Kosas concealer product with influencer credibility and acne-safe benefits, but users land on a generic sign-in page rather than the product page. This creates immediate friction and message mismatch. The PageSpeed score of 59 is concerning for mobile users. While the sign-in form itself is well-designed for mobile, requiring authentication before product discovery is a major conversion barrier. No product information, social proof, or offer details are visible. The page should either allow product browsing without sign-in or redirect directly to the product page with sign-in as an optional step.
What this funnel does right. Steal these.
- Trust signals: Sephora is an established brand with visible legal links (Terms of Use, Privacy Policy). Checkbox for 'Keep me signed in' adds familiarity. However, sign-in requirement before product view may reduce trust for new users.
- Mobile experience: Clean mobile layout with properly sized input fields and buttons. Good spacing and readability. However, sign-in wall creates friction on mobile.
Where it's weak
- Social proof2/10
No social proof visible - no reviews, ratings, testimonials, or user-generated content shown on this sign-in page.
- Message match2/10
Poor alignment between ad (influencer recommendation of Kosas Revealer Concealer for acne-safe makeup) and landing page (generic sign-in screen). User must sign in before seeing the product.
- Page speed3/10
PageSpeed score of 59 indicates poor performance. This is below acceptable standards and will negatively impact conversion rates and user experience.
- Headline3/10
Generic 'Sign In' heading with no compelling value proposition or product-specific messaging. Doesn't connect to the influencer ad about acne-safe makeup.
- Offer clarity4/10
Free standard shipping is mentioned in header, but no specific product offer, discount, or promotion is clearly stated on the visible sign-in page. The actual product page isn't shown.
Full breakdown
Clear 'Sign In' button with good contrast, but it's a friction point before reaching the product. Secondary 'Create Account' CTA is also clear but adds steps.
PageSpeed score of 59 indicates poor performance. This is below acceptable standards and will negatively impact conversion rates and user experience.
Sephora is an established brand with visible legal links (Terms of Use, Privacy Policy). Checkbox for 'Keep me signed in' adds familiarity. However, sign-in requirement before product view may reduce trust for new users.
Clean mobile layout with properly sized input fields and buttons. Good spacing and readability. However, sign-in wall creates friction on mobile.
Generic 'Sign In' heading with no compelling value proposition or product-specific messaging. Doesn't connect to the influencer ad about acne-safe makeup.
No social proof visible - no reviews, ratings, testimonials, or user-generated content shown on this sign-in page.
Poor alignment between ad (influencer recommendation of Kosas Revealer Concealer for acne-safe makeup) and landing page (generic sign-in screen). User must sign in before seeing the product.
Free standard shipping is mentioned in header, but no specific product offer, discount, or promotion is clearly stated on the visible sign-in page. The actual product page isn't shown.
More ads from Kosas
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63dVIDEOI always get so many questions about my favorite acne-safe makeup for teaching and taking Pilates… and it’s by far @kosas 💕 #kosaspartner The Revealer Concealer + Revealer Extra Bright duo gives me the perfect awake & glowy look without the pore clogging ingredients ✨ Linked in my ShopMy if you want to give it a try! #grwm #naturalmakeup #skin #skincare
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