Ritual
Facebook · Instagram · Messenger · Video
The ad
Skincare that works. Ritual's HyaCera™ is a once-daily skin hydration pill, clinically proven to improve skin smoothness and reduce fine lines and wrinkles at 12 weeks.*†
HyaCera™ Clinically-Proven Results
Shop nowThe funnel behind it
Offer: $43.20 (reduced from $54.00); Save 20% on your first single item subscription; 30 day money-back guarantee; Free shipping always
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page does well with clear clinical claims, strong social proof through clinical studies and subscription benefits, and good trust signals (money-back guarantee, HSA/FSA eligibility, free shipping). However, it suffers from poor mobile optimization with a slow PageSpeed score of 38, which significantly impacts user experience. The headline could be more compelling and benefit-driven, and the CTA button could use more urgency or incentive language. The popup overlay offering 30% off bundles creates friction and may distract from the primary product conversion.
What this funnel does right. Steal these.
- Trust signals: Multiple trust signals present including 30-day money-back guarantee, HSA/FSA eligibility, free shipping, clinical study references, and brand credibility.
- Social proof: Multiple clinical claims with specific timeframes (90 days), checkmarks for three key benefits, and subscription guarantee messaging provide strong credibility.
- Offer clarity: Price is clearly displayed at $43.20 with original price crossed out, and subscription savings of 20% are explicitly stated.
- Call to action: The 'Add to Cart' button is prominent and clearly visible, but lacks urgency language or incentive copy like 'Shop Now' from the ad.
- Message match: The page aligns well with the ad's clinical claims and skin improvement messaging, though the page emphasizes subscription benefits more than the ad does.
Where it's weak
- Page speed: PageSpeed score of 38 is critically poor and will cause significant user friction and abandonment on mobile devices.
- Mobile experience: The popup modal overlay and overall layout suggest mobile optimization issues, and the PageSpeed score of 38 indicates significant mobile performance problems.
Full breakdown
The 'Add to Cart' button is prominent and clearly visible, but lacks urgency language or incentive copy like 'Shop Now' from the ad.
PageSpeed score of 38 is critically poor and will cause significant user friction and abandonment on mobile devices.
Multiple trust signals present including 30-day money-back guarantee, HSA/FSA eligibility, free shipping, clinical study references, and brand credibility.
The popup modal overlay and overall layout suggest mobile optimization issues, and the PageSpeed score of 38 indicates significant mobile performance problems.
The headline 'Clinically Studied HyaCera™' is descriptive but lacks emotional benefit language or compelling value proposition.
Multiple clinical claims with specific timeframes (90 days), checkmarks for three key benefits, and subscription guarantee messaging provide strong credibility.
The page aligns well with the ad's clinical claims and skin improvement messaging, though the page emphasizes subscription benefits more than the ad does.
Price is clearly displayed at $43.20 with original price crossed out, and subscription savings of 20% are explicitly stated.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.