Library/supplements· US

Bloom & Bond

Facebook · Instagram · Messenger · Video

Active

All Bloom & Bond ads & funnels →Meta Ad Library

Days running

1 days

Funnel score

53/100

Page speed

48/100

The ad

🚀 Confidence starts from the roots. ✔️ Natural DHT-blocking formula ✔️ Less breakage, more volume, undeniable thickness ✔️ Supports stronger, healthier strands from within Limited stock available! 👉 https://thebloomandbond.com/pumpkin-new

Help Hair Loss Naturally

Shop now

Angle: Natural solution to hair loss with scientifically-backed DHT blockingHook: Confidence/transformation promise with urgency (limited stock)Format: Video

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The funnel behind it

Offer: Natural DHT-blocking formula for hair loss; Limited stock available

Visit landing page →

53/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page uses a gamification strategy (scratch-card) that creates engagement but undermines conversion efficiency. While the ad promises a natural hair loss solution with specific benefits, the page delays product information in favor of a luck-based mechanic. Critical gaps include: (1) Complete absence of social proof/reviews for a supplement product, (2) No visible trust signals or credentials, (3) Poor PageSpeed (48) will hurt mobile conversions, (4) Disconnect between ad messaging and page experience, (5) Unclear offer details and pricing. The scratch card may generate curiosity but likely increases friction for users ready to purchase. For a health/supplement product, this approach prioritizes entertainment over conversion optimization.

What this funnel does right. Steal these.

Mobile experience: Layout appears responsive and mobile-optimized. Vertical scrolling is smooth, text is readable, and the scratch card is appropriately sized for touch interaction. Good mobile UX overall.
Call to action: Clear 'SCRATCH HERE' CTA is prominent and interactive. However, the primary conversion path (Shop now) is obscured by the gamification mechanic. The scratch card delays the actual purchase journey.
Headline: 'Try your luck' is engaging and matches the scratch-card mechanic, but doesn't directly communicate the hair loss solution promised in the ad. Misses opportunity to reinforce the primary value proposition.

Where it's weak

Social proof: No visible social proof elements detected across all page sections. Missing customer testimonials, reviews, ratings, trust badges, or user-generated content that would build credibility for a health/supplement product.
Page speed: PageSpeed score of 48 indicates poor performance. Slow loading will increase bounce rates, particularly on mobile. This significantly impacts conversion potential for a direct-response campaign.
Trust signals: Minimal trust signals visible. No brand credentials, certifications, ingredient transparency, clinical backing, or company information shown. For a supplement product claiming health benefits, trust elements are critically lacking.
Message match: Ad emphasizes 'Help Hair Loss Naturally' with DHT-blocking formula, but landing page leads with a scratch-card game rather than product details. Disconnect between ad's direct benefit messaging and page's gamified approach.

Full breakdown

Call to action7/10

Clear 'SCRATCH HERE' CTA is prominent and interactive. However, the primary conversion path (Shop now) is obscured by the gamification mechanic. The scratch card delays the actual purchase journey.

Page speed3/10

PageSpeed score of 48 indicates poor performance. Slow loading will increase bounce rates, particularly on mobile. This significantly impacts conversion potential for a direct-response campaign.

Trust signals4/10

Minimal trust signals visible. No brand credentials, certifications, ingredient transparency, clinical backing, or company information shown. For a supplement product claiming health benefits, trust elements are critically lacking.

Mobile experience8/10

Layout appears responsive and mobile-optimized. Vertical scrolling is smooth, text is readable, and the scratch card is appropriately sized for touch interaction. Good mobile UX overall.

Headline7/10

'Try your luck' is engaging and matches the scratch-card mechanic, but doesn't directly communicate the hair loss solution promised in the ad. Misses opportunity to reinforce the primary value proposition.

Social proof2/10

No visible social proof elements detected across all page sections. Missing customer testimonials, reviews, ratings, trust badges, or user-generated content that would build credibility for a health/supplement product.

Message match5/10

Ad emphasizes 'Help Hair Loss Naturally' with DHT-blocking formula, but landing page leads with a scratch-card game rather than product details. Disconnect between ad's direct benefit messaging and page's gamified approach.

Offer clarity6/10

Product benefits are mentioned (DHT-blocking, volume, thickness) but the specific offer (price, discount, bundle) is not visible on the page. The 'Limited stock available' creates urgency but lacks concrete offer details.