Transparent Labs
Facebook · Instagram · Audience Network · Video
The ad
Science-based supplements in clinically effective doses. Absolutely no fillers or artificial additives. ☑ 100% Natural Ingredients ☑ Science-Backed Formulas ☑ Clinically Effective Dosages ☑ No Artificial Sweeteners, Colors, or Additives Plus, sign up for 10% OFF your first order.
Science-Backed Supplements
Shop nowThe funnel behind it
Offer: To claim it, tell us: what are you shopping for?
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has a clean, mobile-optimized design with clear category selection buttons that align well with the supplement positioning. However, it suffers from critical weaknesses: the headline "You've Got a Special Offer" is generic and doesn't communicate the science-backed value proposition from the ad, creating poor message match. The page lacks visible social proof (testimonials, reviews, trust badges), trust signals, and specific offer details—visitors don't know what discount they're getting until after selecting a category. The extremely poor PageSpeed score of 36 will significantly harm conversion rates. The CTA is indirect (category selection rather than a direct action), and the "No thanks, I'll pay full price" escape option undermines urgency. While the mobile experience appears functional, the lack of trust-building elements and offer clarity are major conversion killers.
What this funnel does right. Steal these.
- Mobile experience: Clean vertical layout with full-width buttons and readable text suggests good mobile optimization, though the overall page structure is functional rather than optimized.
Where it's weak
- Page speed: PageSpeed score of 36 indicates severe performance issues that will cause abandonment and poor user experience.
- Social proof: No visible testimonials, reviews, ratings, customer counts, or trust badges are present on the visible page sections.
- Trust signals: Minimal trust signals visible—no security badges, certifications, guarantees, or social proof to establish credibility for supplement claims.
- Headline: Generic 'You've Got a Special Offer' headline fails to communicate the science-backed, clinically-effective positioning promised in the ad.
- Message match: Ad emphasizes 'science-backed supplements' and 'clinically effective doses' but the landing page focuses on category selection with no mention of these differentiators.
- Offer clarity: The specific discount amount and offer details are hidden behind category selection, forcing users to commit before understanding the actual offer value.
- Call to action: Category selection buttons serve as CTAs but are indirect and don't create clear conversion momentum toward purchase.
Full breakdown
Category selection buttons serve as CTAs but are indirect and don't create clear conversion momentum toward purchase.
PageSpeed score of 36 indicates severe performance issues that will cause abandonment and poor user experience.
Minimal trust signals visible—no security badges, certifications, guarantees, or social proof to establish credibility for supplement claims.
Clean vertical layout with full-width buttons and readable text suggests good mobile optimization, though the overall page structure is functional rather than optimized.
Generic 'You've Got a Special Offer' headline fails to communicate the science-backed, clinically-effective positioning promised in the ad.
No visible testimonials, reviews, ratings, customer counts, or trust badges are present on the visible page sections.
Ad emphasizes 'science-backed supplements' and 'clinically effective doses' but the landing page focuses on category selection with no mention of these differentiators.
The specific discount amount and offer details are hidden behind category selection, forcing users to commit before understanding the actual offer value.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.