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Days running

24 days

Funnel score

61/100

Page speed

38/100

The ad

High-quality isn't just a buzzword around here. Our daily multivitamins are made with clean, clinically-studied, with key ingredients Made Traceable®. For a limited time, get 20% off your first subscription. 💛

HSA/FSA Eligible: Save with Pre-Tax Dollars

Shop now

Angle: Health-conscious quality + financial incentive (tax savings + discount)Hook: Credibility-driven (clinical backing, traceability)Format: Video

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The funnel behind it

Offer: Summer Savings — Save 20% on your first single item subscription.

Visit landing page →

61/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This page excels at building trust through extensive social proof (4.6-star rating from 1,064 reviews, 90% recommendation rate, verified buyer testimonials) and detailed transparency around ingredients with traceability information and patented delivery technology. The product benefits are clearly articulated with specific health claims (Brain Health, Bone Health, Blood-Building, Antioxidants). However, the page suffers from critical weaknesses: the primary CTA is generic "Add to Cart" rather than action-oriented, the ad's HSA/FSA eligibility message is buried in small text rather than prominently featured, and the page speed score of 38 is severely problematic for mobile conversion. The message match between the ad's HSA/FSA focus and the page's emphasis on traceability and subscription savings is weak, and the mobile experience appears cluttered with the popup modal competing for attention.

What this funnel does right. Steal these.

Social proof: Exceptional social proof with 4.6-star rating from 1,064 verified reviews, 90% recommendation rate, detailed customer testimonials, and a Scientific Advisory Board featuring named experts.
Trust signals: Strong trust signals including detailed traceability information with ingredient sourcing maps, patented nutrient delivery technology, 30-day money-back guarantee, and clinical study references.
Offer clarity: The 20% first subscription discount is clearly stated, though the HSA/FSA eligibility mentioned in the ad is only visible in small text below the price.
Headline: The headline 'Women's Multivitamin 18+' is clear and descriptive but generic; it doesn't communicate the key differentiator of traceability or clinical backing emphasized in the ad.

Where it's weak

Page speed: PageSpeed score of 38 is critically poor and will severely impact mobile conversion rates and user experience.
Mobile experience: The page layout appears cluttered on mobile with a competing popup modal, small text for key information like HSA/FSA eligibility, and dense sections that likely require excessive scrolling.
Message match: The ad emphasizes HSA/FSA eligibility and clean, clinically-studied ingredients, but the page prioritizes traceability and subscription benefits, creating a disconnect in messaging focus.

Full breakdown

Call to action6/10

The primary CTA 'Add to Cart' is generic and passive; it lacks urgency or action-oriented language like 'Shop Now' from the ad, and the popup modal 'Submit' button competes for attention.

Page speed2/10

PageSpeed score of 38 is critically poor and will severely impact mobile conversion rates and user experience.

Trust signals8/10

Strong trust signals including detailed traceability information with ingredient sourcing maps, patented nutrient delivery technology, 30-day money-back guarantee, and clinical study references.

Mobile experience4/10

The page layout appears cluttered on mobile with a competing popup modal, small text for key information like HSA/FSA eligibility, and dense sections that likely require excessive scrolling.

Headline7/10

The headline 'Women's Multivitamin 18+' is clear and descriptive but generic; it doesn't communicate the key differentiator of traceability or clinical backing emphasized in the ad.

Social proof9/10

Exceptional social proof with 4.6-star rating from 1,064 verified reviews, 90% recommendation rate, detailed customer testimonials, and a Scientific Advisory Board featuring named experts.

Message match5/10

The ad emphasizes HSA/FSA eligibility and clean, clinically-studied ingredients, but the page prioritizes traceability and subscription benefits, creating a disconnect in messaging focus.

Offer clarity8/10

The 20% first subscription discount is clearly stated, though the HSA/FSA eligibility mentioned in the ad is only visible in small text below the price.