Boll & Branch
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The ad
YOUR SPLIT KING BED___Deserves Split King Sheets to match. Customize your comfort even further with 100% organic cotton sheets from Boll & Branch, available in all the colors & designs we offer across our mattress sizes.
10,000+ 5-Star Reviews
Shop nowThe funnel behind it
Offer: Share what brings you here & we'll unlock your offer: REPLACE WORN BEDDING, SHEETS FOR HOT SLEEPERS, OUTFIT A NEW HOME OR BED, TREAT MYSELF
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has significant CRO issues. While the 15% discount offer is clear, the page fails to deliver on the ad's core promise—it doesn't immediately showcase split king sheets or the advertised 10,000+ 5-star reviews. The multi-button CTA structure (asking users to select a reason for their visit) creates friction and confusion rather than guiding visitors toward conversion. The page lacks visible social proof, trust signals, and product-specific messaging that would reinforce the ad's claims. Additionally, the PageSpeed score of 49 is critically poor and will harm both user experience and SEO. The mobile layout appears functional but doesn't compensate for the weak message-to-page alignment and missing trust elements. The page would benefit from: (1) leading with split king sheets and customer reviews, (2) simplifying the CTA to a single primary action, (3) displaying the 10,000+ 5-star reviews prominently, and (4) improving page speed performance."
What this funnel does right. Steal these.
- Mobile experience: The page appears to be mobile-optimized with full-width buttons and readable text, though the vertical layout suggests mobile-first design.
- Offer clarity: The 15% discount is clearly stated, but the mechanism to unlock it (selecting a reason) adds friction and creates ambiguity about whether the discount applies immediately or conditionally.
Where it's weak
- Social proof: No visible social proof elements like reviews, testimonials, ratings, or trust badges are shown in the captured page sections.
- Call to action: The CTAs are presented as multiple selection buttons ('Replace Worn Bedding,' 'Sheets for Hot Sleepers,' etc.) rather than a clear primary action, creating confusion about the next step.
- Page speed: PageSpeed score of 49 indicates poor performance; the page will load slowly, negatively impacting user experience and conversion rates.
- Trust signals: No visible trust signals such as security badges, certifications, company information, or the promised '10,000+ 5-Star Reviews' are shown in the captured sections.
- Message match: The ad emphasizes 'Split King Sheets' and '10,000+ 5-Star Reviews,' but the landing page leads with a generic 15% discount offer and reason-selection buttons with no immediate mention of split king sheets or reviews.
Full breakdown
The CTAs are presented as multiple selection buttons ('Replace Worn Bedding,' 'Sheets for Hot Sleepers,' etc.) rather than a clear primary action, creating confusion about the next step.
PageSpeed score of 49 indicates poor performance; the page will load slowly, negatively impacting user experience and conversion rates.
No visible trust signals such as security badges, certifications, company information, or the promised '10,000+ 5-Star Reviews' are shown in the captured sections.
The page appears to be mobile-optimized with full-width buttons and readable text, though the vertical layout suggests mobile-first design.
The headline 'Enjoy 15% Off' is generic and doesn't connect to the ad's promise of 'Split King Sheets' or the brand's 10,000+ 5-star reviews.
No visible social proof elements like reviews, testimonials, ratings, or trust badges are shown in the captured page sections.
The ad emphasizes 'Split King Sheets' and '10,000+ 5-Star Reviews,' but the landing page leads with a generic 15% discount offer and reason-selection buttons with no immediate mention of split king sheets or reviews.
The 15% discount is clearly stated, but the mechanism to unlock it (selecting a reason) adds friction and creates ambiguity about whether the discount applies immediately or conditionally.
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