Graza
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The ad
Crazy fresh “Sizzle” Extra Virgin Olive Oil 2-pack — only at Costco! 🫒 Single origin, single varietal, cold-pressed EVOO 🫒 A harvest date on every bottle 🫒 Perfect for cooking, sautéing, & marinating
Available at Costco!
Shop nowThe funnel behind it
Offer: Graza Sizzle Extra Virgin Olive Oil, 750 ml, 2-count for $21.55 (2 x 750 ml)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page does well by clearly displaying the product name, price, and quantity upfront, with a prominent "Add to cart" CTA. However, it performs poorly on several critical fronts: the page speed score of 35 is severely problematic for mobile commerce, the headline lacks compelling messaging about the product's key benefits (single origin, harvest date, cold-pressed), there's minimal social proof or customer reviews visible, and the ad-to-page message match is weak since the ad emphasizes specific product benefits that aren't prominently featured on the landing page itself.
What this funnel does right. Steal these.
- Call to action: The 'Add to cart' button is prominent, blue, and clearly actionable, though it could benefit from urgency language.
- Offer clarity: Price ($21.55), quantity (2 x 750ml), and item number are clearly displayed, though the per-unit value proposition could be more explicit.
- Mobile experience: The layout appears mobile-responsive with stacked elements and touch-friendly button sizing, though the overall experience is hampered by slow load times.
Where it's weak
- Page speed: PageSpeed score of 35 indicates severe performance issues that will cause high bounce rates and poor user experience on mobile devices.
- Social proof: No customer reviews, ratings, testimonials, or trust badges are visible on this product page.
- Message match: The ad emphasizes single origin, harvest dates, and cold-pressed benefits, but the landing page headline and above-fold content don't reinforce these key selling points.
- Headline: The headline is purely descriptive (product name and specs) with no compelling benefit statement or emotional appeal to drive engagement.
Full breakdown
The 'Add to cart' button is prominent, blue, and clearly actionable, though it could benefit from urgency language.
PageSpeed score of 35 indicates severe performance issues that will cause high bounce rates and poor user experience on mobile devices.
Costco branding and product details (origin, certifications like Non-GMO Project Verified) provide some trust, but lack of reviews and guarantees weakens credibility.
The layout appears mobile-responsive with stacked elements and touch-friendly button sizing, though the overall experience is hampered by slow load times.
The headline is purely descriptive (product name and specs) with no compelling benefit statement or emotional appeal to drive engagement.
No customer reviews, ratings, testimonials, or trust badges are visible on this product page.
The ad emphasizes single origin, harvest dates, and cold-pressed benefits, but the landing page headline and above-fold content don't reinforce these key selling points.
Price ($21.55), quantity (2 x 750ml), and item number are clearly displayed, though the per-unit value proposition could be more explicit.
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