Smalls
Facebook · Instagram · Messenger · Image
The ad
Smalls is made with US-sourced protein and clean, natural ingredients. No fillers. No preservatives. Ever.
Human-Grade Fresh Cat Food
Shop nowThe funnel behind it
Offer: 60% Off Your Order + Free Shipping & Free Treats for Life! when you sign up for email and texts.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at mobile optimization with a clean, focused design and clear visual hierarchy that works well on small screens. The offer is compelling (60% off + free shipping + lifetime free treats) and the cute cat imagery creates emotional resonance. However, the page suffers from poor message match—the ad emphasizes "human-grade fresh cat food" and "US-sourced protein" but the landing page leads with a discount offer instead of product benefits. The slow PageSpeed score (40) is a significant concern for conversion rates. Trust signals are minimal, lacking customer reviews, certifications, or brand credibility markers that would reinforce the premium positioning suggested by the ad copy.
What this funnel does right. Steal these.
- Mobile experience: The page is optimized for mobile with a single-column layout, large touch-friendly input field, and appropriately sized text.
- Offer clarity: The offer is explicit and multi-layered: 60% off, free shipping, and free treats for life with email signup.
- Call to action: The 'CONTINUE' button is prominent, clearly visible, and uses contrasting colors to stand out.
- Headline: The headline is clear and benefit-driven, though it focuses on discount rather than product quality.
Where it's weak
- Social proof: No customer testimonials, reviews, ratings, or trust badges visible on this popup-style landing page.
- Page speed: PageSpeed score of 40 indicates poor performance that will negatively impact conversion rates and user experience.
- Trust signals: Minimal trust signals present; no customer reviews, certifications, company credentials, or security badges visible.
- Message match: Ad emphasizes human-grade fresh food and US-sourced protein, but landing page leads with a discount offer instead of product benefits.
Full breakdown
The 'CONTINUE' button is prominent, clearly visible, and uses contrasting colors to stand out.
PageSpeed score of 40 indicates poor performance that will negatively impact conversion rates and user experience.
Minimal trust signals present; no customer reviews, certifications, company credentials, or security badges visible.
The page is optimized for mobile with a single-column layout, large touch-friendly input field, and appropriately sized text.
The headline is clear and benefit-driven, though it focuses on discount rather than product quality.
No customer testimonials, reviews, ratings, or trust badges visible on this popup-style landing page.
Ad emphasizes human-grade fresh food and US-sourced protein, but landing page leads with a discount offer instead of product benefits.
The offer is explicit and multi-layered: 60% off, free shipping, and free treats for life with email signup.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.