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AG1 by Athletic Greens

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All AG1 by Athletic Greens ads & funnels →Meta Ad Library

Days running

91 days

Funnel score

78/100

Page speed

74/100

The ad

Since 2021, AG1 has been the morning ritual Hugh Jackman relies on to start his day.

Consistency Looks Good on Hugh

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Angle: Celebrity endorsement & daily habit formationHook: Social proof through celebrity lifestyleFormat: Video with celebrity testimonial

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The funnel behind it

Offer: AG1 products are built to support your health every single day. There's a formula if you: Want an easy way to support your daily nutrition, Are juggling a busy life and need to support your energy levels, Care about improving gut health and digestion, Want to support muscle health without adding mor

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78/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This AG1 landing page performs well on trust and social proof, leveraging celebrity endorsements (Hugh Jackman), extensive customer reviews (60,000+), and credibility markers (NSF Certified, Forbes/Vogue mentions). The offer is clearly presented with detailed product comparisons and multiple CTAs in high-contrast green buttons. However, the page could improve in message match—while the ad emphasizes Hugh Jackman's daily consistency ritual, the landing page leads with broader benefit-driven messaging rather than the celebrity angle. The headline is somewhat generic, and the PageSpeed score of 74 suggests room for performance optimization. The mobile experience appears functional but could be refined for better usability on smaller screens.

What this funnel does right. Steal these.

Trust signals: Strong trust signals including NSF Certified for Sport® badge, third-party testing claims, celebrity endorsements from Hugh Jackman and others, 50,000+ verified reviews, and mentions of industry-leading research backing.
Social proof: Extensive social proof including 60,000+ verified 5-star reviews, endorsements from Hugh Jackman and other celebrities, testimonials from athletes and health experts, and mentions in Forbes, Vogue, and Bon Appétit.
Call to action: Multiple prominent CTAs throughout the page ('Get Started' buttons in bright green, 'Shop AG1 Next Gen', 'Shop AG1 Pro') with clear visual hierarchy and contrasting colors.
Offer clarity: The page clearly presents two main product tiers (AG1 Next Gen at $79 and AG1 Pro at $99) with detailed comparison tables showing ingredients and benefits.
Page speed: PageSpeed score of 74 indicates good performance but not exceptional; there's room for optimization in loading times.
Mobile experience: The page appears responsive with stacked layouts visible in the screenshots, though some sections show horizontal scrolling elements that could impact mobile usability.
Headline: The headline 'Nutrition Built for Your Goals' is benefit-driven and clear, though somewhat generic for a supplement landing page.
Message match: The ad emphasizes Hugh Jackman's consistency and daily ritual, which aligns with the page's 'daily nutrition' messaging, though the page focuses more broadly on product benefits than the celebrity endorsement angle.

Full breakdown

Call to action8/10

Multiple prominent CTAs throughout the page ('Get Started' buttons in bright green, 'Shop AG1 Next Gen', 'Shop AG1 Pro') with clear visual hierarchy and contrasting colors.

Page speed7/10

PageSpeed score of 74 indicates good performance but not exceptional; there's room for optimization in loading times.

Trust signals9/10

Strong trust signals including NSF Certified for Sport® badge, third-party testing claims, celebrity endorsements from Hugh Jackman and others, 50,000+ verified reviews, and mentions of industry-leading research backing.

Mobile experience7/10

The page appears responsive with stacked layouts visible in the screenshots, though some sections show horizontal scrolling elements that could impact mobile usability.

Headline7/10

The headline 'Nutrition Built for Your Goals' is benefit-driven and clear, though somewhat generic for a supplement landing page.

Social proof9/10

Extensive social proof including 60,000+ verified 5-star reviews, endorsements from Hugh Jackman and other celebrities, testimonials from athletes and health experts, and mentions in Forbes, Vogue, and Bon Appétit.

Message match7/10

The ad emphasizes Hugh Jackman's consistency and daily ritual, which aligns with the page's 'daily nutrition' messaging, though the page focuses more broadly on product benefits than the celebrity endorsement angle.

Offer clarity8/10

The page clearly presents two main product tiers (AG1 Next Gen at $79 and AG1 Pro at $99) with detailed comparison tables showing ingredients and benefits.