Graza
Facebook · Instagram · Audience Network · Image
The ad
Save $3 on Graza olive oil at HEB! 🫒 “Sizzle” for roasting & toasting 🫒 “Frizzle” for grilling & frying 🫒 “Drizzle” for dipping & dressing
Limited Time Only
Shop nowThe funnel behind it
Offer: Save $3 on Graza olive oil at HEB
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has critical flaws that severely undermine conversion. The page fails to deliver on the ad promise—it's a store locator, not a promotional page for the $3 HEB discount mentioned in the ad. The headline "You've got a special discount!" creates false expectations, and the actual CTA buttons ask users to select olive oil uses rather than directing them to purchase or claim the offer. There's no visible pricing, discount details, or clear path to the HEB promotion. The page does have good mobile optimization and uses the brand's distinctive lime-green color scheme effectively, but these positives are overshadowed by fundamental message mismatch and a confusing user experience that doesn't facilitate the intended conversion.
What this funnel does right. Steal these.
- Mobile experience: The page is well-optimized for mobile with full-width buttons, readable text, and appropriate spacing for a vertical layout.
Where it's weak
- Social proof: No customer testimonials, reviews, ratings, or social proof elements are visible on either section of the page.
- Message match: The ad promises a $3 HEB discount, but the landing page is a store locator with no mention of HEB, pricing, or the promotional offer.
- Call to action: The primary CTAs are segmented buttons asking users to select olive oil uses rather than directing them to shop or claim the discount.
- Offer clarity: The page asks about olive oil uses but never clarifies the $3 HEB discount, pricing, or how to actually claim the offer.
- Trust signals: The Graza branding is present, but the disconnect between the ad promise and page content undermines credibility and trust.
- Headline: The headline 'You've got a special discount!' is generic and doesn't specify what the discount is or where to get it.
- Page speed: PageSpeed score of 5 indicates significant performance issues that will negatively impact user experience and conversion rates.
Full breakdown
The primary CTAs are segmented buttons asking users to select olive oil uses rather than directing them to shop or claim the discount.
PageSpeed score of 5 indicates significant performance issues that will negatively impact user experience and conversion rates.
The Graza branding is present, but the disconnect between the ad promise and page content undermines credibility and trust.
The page is well-optimized for mobile with full-width buttons, readable text, and appropriate spacing for a vertical layout.
The headline 'You've got a special discount!' is generic and doesn't specify what the discount is or where to get it.
No customer testimonials, reviews, ratings, or social proof elements are visible on either section of the page.
The ad promises a $3 HEB discount, but the landing page is a store locator with no mention of HEB, pricing, or the promotional offer.
The page asks about olive oil uses but never clarifies the $3 HEB discount, pricing, or how to actually claim the offer.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.