Bloom & Bond
Facebook · Instagram · Messenger · Video
The ad
🚀 BFCM Only: Buy 1, Get 1 Free The most powerful natural DHT blocker, now at half the cost. ✅ Clinically-proven to increase hair count by 40% ✅ Balances DHT where it forms ✅ Saw palmetto for dual-action DHT blocking ✅ Safe, natural alternative to pharmaceutical treatments Limited-time offer. Ends Monday. 👉 https://thebloomandbond.com/pumpkin-new
Black Friday Sale Ending Soon
Shop nowThe funnel behind it
Offer: Scratch below to see what you win
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has a critical mismatch between the ad promise and page delivery. The ad promotes a "Buy 1, Get 1 Free" Black Friday offer with specific product benefits (DHT blocker, 40% hair count increase, saw palmetto), but the page instead presents a gamified scratch-off experience with no mention of the advertised offer, pricing, or product benefits. While the scratch-off mechanic is visually engaging and the mobile experience appears functional, the complete absence of offer clarity, trust signals, and message alignment severely undermines conversion potential. The page fails to deliver on the ad's value proposition and leaves visitors confused about what they're actually purchasing or winning.
What this funnel does right. Steal these.
- Mobile experience: The page appears to be optimized for mobile with full-width layout, readable text, and a large interactive scratch element that works well on vertical screens.
Where it's weak
- Social proof: No customer testimonials, reviews, ratings, or trust badges are visible anywhere on the page.
- Message match: The ad promises a specific BFCM offer with product benefits, but the page delivers a gamified scratch-off experience with zero alignment to the advertised offer.
- Offer clarity: The page shows only a scratch-off game with no mention of the advertised 'Buy 1, Get 1 Free' offer, pricing, or product details.
- Page speed: PageSpeed score of 41 indicates poor performance with likely slow load times and rendering issues that harm user experience.
- Trust signals: The page lacks security badges, company information, guarantees, or any trust-building elements; the gamified approach feels risky rather than trustworthy.
- Headline: The headline 'Try your luck' is generic and doesn't communicate the value proposition or match the Black Friday sale promise from the ad.
Full breakdown
The 'SCRATCH HERE' button is visually prominent and action-oriented, though it's unclear what happens after scratching.
PageSpeed score of 41 indicates poor performance with likely slow load times and rendering issues that harm user experience.
The page lacks security badges, company information, guarantees, or any trust-building elements; the gamified approach feels risky rather than trustworthy.
The page appears to be optimized for mobile with full-width layout, readable text, and a large interactive scratch element that works well on vertical screens.
The headline 'Try your luck' is generic and doesn't communicate the value proposition or match the Black Friday sale promise from the ad.
No customer testimonials, reviews, ratings, or trust badges are visible anywhere on the page.
The ad promises a specific BFCM offer with product benefits, but the page delivers a gamified scratch-off experience with zero alignment to the advertised offer.
The page shows only a scratch-off game with no mention of the advertised 'Buy 1, Get 1 Free' offer, pricing, or product details.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.