PetLab Co.
Facebook · Instagram · Audience Network · Video
The ad
Yeast growth can be one of the most frustrating things for a dog to deal with. Here are the key signs your dog is fighting it and a brilliant chew that can help used by over 2.3 million owners 🔥
Meet the probiotic chew that targets yeast in dogs - fast
Learn moreThe funnel behind it
Offer: Up to 50% OFF + FREE gift on your first month's subscription
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at building trust and social proof with clinical studies, vet endorsements, 5+ million customer testimonials, and NASC certification. The offer is clear (50% off + free gift) and the messaging around probiotics for digestive health and yeast aligns well with the ad. However, the page suffers from a critical weakness: a PageSpeed score of 39 is severely problematic for mobile conversion, and the mobile experience likely suffers from slow load times and layout issues. The CTA buttons are prominent and repeated, but the overall page speed will significantly impact conversion rates. The page does well on trust signals and social proof but loses points on technical performance.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: NASC certified, USA manufactured, clinically studied formula by Dr. Greg Sunvold (leading pet nutritionist), double-blind placebo-controlled trial, and transparent ingredient labeling.
- Social proof: Exceptional social proof throughout: 5+ million customers, 100,000+ 5-star reviews, Trustpilot rating, verified buyer testimonials, 89% dogs enjoyed them on first try, and 2 million dogs using the product.
- Offer clarity: The offer is prominently displayed multiple times: 'Up to 50% OFF + FREE gift on your first month's subscription' with clear pricing breakdown ($28.08 for 1 Tub, $44.93 for 2 Tubs, $56.16 for 3 Tubs).
- Call to action: Multiple prominent green 'Shop Now' buttons throughout the page with clear action, though the ad mentions 'Learn more' which differs from the page's primary CTA.
- Headline: The main headline '6 Reasons Vets Love PetLabCo.©'s Viral Probiotic Chews' is compelling and benefit-driven, though it could be more specific to yeast targeting as mentioned in the ad.
- Message match: Good alignment: ad focuses on yeast targeting and the page emphasizes 'seasonal allergies & yeast' in the main offer, though the ad's yeast-specific angle could be more prominent in the headline.
Where it's weak
- Page speed: PageSpeed score of 39 is critically poor, indicating slow load times, rendering delays, and significant performance issues that will harm mobile conversion rates.
- Mobile experience: Page layout appears responsive with stacked sections visible in the screenshots, but the PageSpeed score of 39 indicates severe mobile performance issues that will negatively impact user experience.
Full breakdown
Multiple prominent green 'Shop Now' buttons throughout the page with clear action, though the ad mentions 'Learn more' which differs from the page's primary CTA.
PageSpeed score of 39 is critically poor, indicating slow load times, rendering delays, and significant performance issues that will harm mobile conversion rates.
Strong trust signals: NASC certified, USA manufactured, clinically studied formula by Dr. Greg Sunvold (leading pet nutritionist), double-blind placebo-controlled trial, and transparent ingredient labeling.
Page layout appears responsive with stacked sections visible in the screenshots, but the PageSpeed score of 39 indicates severe mobile performance issues that will negatively impact user experience.
The main headline '6 Reasons Vets Love PetLabCo.©'s Viral Probiotic Chews' is compelling and benefit-driven, though it could be more specific to yeast targeting as mentioned in the ad.
Exceptional social proof throughout: 5+ million customers, 100,000+ 5-star reviews, Trustpilot rating, verified buyer testimonials, 89% dogs enjoyed them on first try, and 2 million dogs using the product.
Good alignment: ad focuses on yeast targeting and the page emphasizes 'seasonal allergies & yeast' in the main offer, though the ad's yeast-specific angle could be more prominent in the headline.
The offer is prominently displayed multiple times: 'Up to 50% OFF + FREE gift on your first month's subscription' with clear pricing breakdown ($28.08 for 1 Tub, $44.93 for 2 Tubs, $56.16 for 3 Tubs).
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