Transparent Labs
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The ad
Science-based supplements in clinically effective doses. Absolutely no fillers or artificial additives. ☑ 100% Natural Ingredients ☑ Science-Backed Formulas ☑ Clinically Effective Dosages ☑ No Artificial Sweeteners, Colors, or Additives Plus, sign up for 10% OFF your first order.
Science-Backed Supplements
Shop nowThe funnel behind it
Offer: To claim it, tell us: what are you shopping for?
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does well by creating urgency with a "special offer" headline and using clear, segmented CTAs that personalize the user journey based on shopping intent. The mobile layout appears clean and the category buttons are well-sized for touch interaction. However, the page significantly underperforms on speed (37 PageSpeed score), which is critical for conversion. The offer clarity is weak—the actual discount (10% off) isn't prominently displayed on this visible section, and there's no social proof elements visible (no testimonials, reviews, or trust badges). The message match to the ad is moderate; while the ad emphasizes "science-backed" and "clinically effective," the landing page focuses on product categories rather than reinforcing these key value propositions. The trust signals are minimal, with only the Transparent Labs logo visible and no certifications, guarantees, or customer reviews shown in the captured sections.
What this funnel does right. Steal these.
- Mobile experience: The layout is clean and mobile-optimized with appropriately sized buttons and clear vertical spacing for touch interaction.
- Call to action: Multiple segmented CTAs (category buttons) guide users effectively, though the primary action is indirect rather than a direct 'Shop Now' conversion button.
- Headline: The headline 'YOU'VE GOT A SPECIAL OFFER' creates urgency and curiosity, though it's generic and doesn't reinforce the science-backed positioning from the ad.
Where it's weak
- Page speed: PageSpeed score of 37 is critically slow and will significantly harm conversion rates and user experience.
- Social proof: No customer testimonials, reviews, ratings, or trust badges are visible in either page section.
- Trust signals: Only the Transparent Labs logo is visible; no security badges, certifications, guarantees, or third-party validation are shown in the captured sections.
- Message match: The ad emphasizes 'science-backed' and 'clinically effective' supplements, but the landing page focuses on product categories without reinforcing these key differentiators.
- Offer clarity: The 10% discount mentioned in the ad is not visible in the captured page sections, making the actual offer unclear to users.
Full breakdown
Multiple segmented CTAs (category buttons) guide users effectively, though the primary action is indirect rather than a direct 'Shop Now' conversion button.
PageSpeed score of 37 is critically slow and will significantly harm conversion rates and user experience.
Only the Transparent Labs logo is visible; no security badges, certifications, guarantees, or third-party validation are shown in the captured sections.
The layout is clean and mobile-optimized with appropriately sized buttons and clear vertical spacing for touch interaction.
The headline 'YOU'VE GOT A SPECIAL OFFER' creates urgency and curiosity, though it's generic and doesn't reinforce the science-backed positioning from the ad.
No customer testimonials, reviews, ratings, or trust badges are visible in either page section.
The ad emphasizes 'science-backed' and 'clinically effective' supplements, but the landing page focuses on product categories without reinforcing these key differentiators.
The 10% discount mentioned in the ad is not visible in the captured page sections, making the actual offer unclear to users.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.