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Days running

33 days

Funnel score

68/100

Page speed

41/100

The ad

Key nutrient support during pregnancy starts here. Meet our line up of research-backed support from trying, pregnancy, and postpartum for mom to baby support.*

Bump up your essential support

Shop now

Angle: Health optimization through scientifically-backed prenatal supplementationHook: Benefit-driven wordplay (Bump up)Format: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Bump up your essential support — from preconception to the third trimester.

Visit landing page →

68/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This pregnancy collection page does well with clear product organization, strong visual hierarchy, and comprehensive social proof through clinical studies and third-party testing claims. However, it suffers from poor page speed (41/100), a weak primary CTA that's product-specific rather than collection-level, and the modal popup disrupts user experience. The message match is strong between ad and page, but the mobile experience appears cluttered with the overlay, and trust signals could be more prominent above the fold.

What this funnel does right. Steal these.

Message match: Excellent alignment between ad messaging ('research-backed support from trying, pregnancy, and postpartum') and page content showing products across all three stages.
Trust signals: Trust is established through clinical study badges, third-party testing claims, 'Traceable science with transparent sourcing' messaging, and comprehensive footer with certifications and policies.
Headline: The headline 'Pregnancy' is direct and matches the ad, with supporting subheadline 'Bump up your essential support' providing context and benefit-driven messaging.
Social proof: Strong social proof throughout with 'Best Seller,' '5-Star Reviewed,' 'Clinically-Studied,' 'FREE SAMPLE' badges, plus detailed clinical trial information and third-party testing claims in footer.
Offer clarity: The offer is clear with specific product categories (preconception to third trimester) and pricing ranges visible, though the main collection CTA lacks a specific discount or incentive.

Where it's weak

Page speed: PageSpeed score of 41 is critically poor, indicating significant performance issues that will harm conversion rates and user experience.
Call to action: Primary CTAs are product-level 'Add' buttons rather than a compelling collection-level CTA; the modal 'Submit' button is secondary and interrupts the shopping flow.

Full breakdown

Call to action5/10

Primary CTAs are product-level 'Add' buttons rather than a compelling collection-level CTA; the modal 'Submit' button is secondary and interrupts the shopping flow.

Page speed2/10

PageSpeed score of 41 is critically poor, indicating significant performance issues that will harm conversion rates and user experience.

Trust signals8/10

Trust is established through clinical study badges, third-party testing claims, 'Traceable science with transparent sourcing' messaging, and comprehensive footer with certifications and policies.

Mobile experience6/10

Mobile layout appears functional with stacked product cards, but the modal popup overlay significantly disrupts the mobile user experience and navigation.

Headline8/10

The headline 'Pregnancy' is direct and matches the ad, with supporting subheadline 'Bump up your essential support' providing context and benefit-driven messaging.

Social proof8/10

Strong social proof throughout with 'Best Seller,' '5-Star Reviewed,' 'Clinically-Studied,' 'FREE SAMPLE' badges, plus detailed clinical trial information and third-party testing claims in footer.

Message match9/10

Excellent alignment between ad messaging ('research-backed support from trying, pregnancy, and postpartum') and page content showing products across all three stages.

Offer clarity8/10

The offer is clear with specific product categories (preconception to third trimester) and pricing ranges visible, though the main collection CTA lacks a specific discount or incentive.