Kosas
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The ad
The most beautiful Multi DEW-mensional blush 🥟 @kosas #namvoglow #dewydumplings #creamblush #kosaspartner #skin
Shop nowThe funnel behind it
Offer: Sign in or create an account to enjoy FREE standard shipping on all orders.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a sign-in/account creation page, not a product page. The page shows a login form with email and password fields, a "Keep me signed in" checkbox, and two CTAs: a primary "Sign In" button and a secondary "Create Account" button. The offer (free standard shipping) is clearly stated in the headline. However, this page is a poor match for the ad about a Kosas blush product—users clicking "Shop now" on a beauty product ad land on a login wall rather than the product itself. The page is mobile-optimized with clean typography and proper spacing, but the fundamental issue is that it's intercepting the user's journey to the product with a login requirement, which creates friction and message mismatch.
What this funnel does right. Steal these.
- Mobile experience8/10
- Offer clarity8/10
- Call to action7/10
- Trust signals7/10
Where it's weak
- Social proof0/10
- Message match2/10
Full breakdown
Call to action
7/10Two CTAs are present: a primary 'Sign In' button and secondary 'Create Account' button, both clearly visible and actionable.
- Primary CTA 'Sign In' is large, black, and high-contrast against white background
- Secondary CTA 'Create Account' provides alternative path for new users
- Both buttons are appropriately sized for mobile interaction
- No CTA directly related to viewing the product the user clicked on
Page speed
6/10PageSpeed score of 58 converts to approximately 5.8 on the 0-10 scale, indicating below-average performance.
- PageSpeed score of 58 indicates slow loading performance
- May cause user abandonment before form is even visible
Trust signals
7/10Page includes trust signals like legal links and Sephora branding, but lacks product-specific credibility.
- Links to 'TERMS OF USE' and 'Privacy Policy' are visible
- Sephora is an established, recognizable brand
- Checkbox for 'Keep me signed in' shows standard security practice
- No security badges or SSL indicators visible
- No customer reviews or ratings to build confidence
Mobile experience
8/10Page is well-optimized for mobile with proper spacing, readable text, and appropriately sized touch targets.
- Input fields are large and easy to tap
- Buttons are full-width and appropriately sized for mobile
- Text is readable without zooming
Headline
6/10The headline 'Sign In' is clear but generic and doesn't connect to the product or offer value beyond the subheading.
- Subheading clearly states the benefit: 'FREE standard shipping on all orders'
- Direct and unambiguous about the page's purpose
- No mention of the product or category the user was trying to access
- Doesn't create urgency or excitement about the blush product from the ad
Social proof
0/10No social proof elements are visible on this sign-in page.
- No customer reviews or ratings shown
- No user testimonials or trust badges
- No indication of how many customers use Sephora
Message match
2/10Severe mismatch: ad promotes a Kosas blush product, but landing page is a generic login form with no product context.
- Sephora branding is consistent with the retailer in the ad
- User clicked 'Shop now' for a specific blush product but lands on login page instead
- No mention of Kosas, blush, or any product category
- Ad promises product shopping experience; page delivers account management friction
Offer clarity
8/10The free standard shipping offer is explicitly stated in the subheading with clear conditions.
- 'FREE standard shipping on all orders' is prominently displayed
- Condition is clear: applies to 'all orders'
- Positioned immediately under the main headline for visibility
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.