Funnelens

Bloom & Bond

Facebook · Instagram · Messenger · Video

Active
Days running
1 days
Funnel score
36/100
Page speed
54/100

The ad

Bloom & Bond ad creative

🚀 Confidence starts from the roots. ✔️ Natural DHT-blocking formula ✔️ Less breakage, more volume, undeniable thickness ✔️ Supports stronger, healthier strands from within Limited stock available! 👉 https://thebloomandbond.com/products/new-pumpkin-seed-oil-softgels

Help Hair Loss Naturally

Learn more
Angle: Natural hair loss solution with scientifically-backed DHT blockingHook: Confidence/transformation promise with urgency (limited stock)Format: Video

The funnel behind it

Bloom & Bond landing page

Offer: Scratch below to see what you win

36/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page suffers from critical misalignment between ad promise and page experience. The ad clearly communicates a hair loss solution with DHT-blocking benefits, but the page leads with a gamified scratch card that obscures the actual offer. No pricing, product benefits, or social proof are visible in the captured sections. The PageSpeed score of 54 indicates significant performance issues. The page lacks trust signals essential for supplement/health products (testimonials, certifications, guarantees). While mobile layout is acceptable, the overall CRO fundamentals are weak: unclear offer, poor message match, missing social proof, and slow performance create a high-friction experience likely to result in abandonment.

What this funnel does right. Steal these.

  • Mobile experience: Layout appears mobile-responsive with proper spacing and vertical scrolling. Scratch card is appropriately sized for mobile interaction. Good mobile UX structure.

Where it's weak

  • Social proof: No visible social proof elements: no testimonials, reviews, ratings, user counts, or trust badges shown on the captured page sections.
  • Message match: Severe mismatch. Ad promises 'Natural DHT-blocking formula' and 'Help Hair Loss Naturally' but landing page leads with gamification ('Try your luck') with no visible product benefits, ingredients, or hair loss messaging.
  • Page speed: PageSpeed score of 54 indicates poor performance. Below acceptable threshold (70+). Slow load times will increase bounce rate and reduce conversions.
  • Trust signals: Minimal trust signals. No visible company credentials, certifications, guarantees, or security badges. Gamification approach ('scratch to win') may feel gimmicky rather than trustworthy for a health/supplement product.
  • Offer clarity: No clear offer visible on page. The scratch card gamification ('Try your luck') obscures the actual product offer. No pricing, discount, or value proposition clearly stated.
  • Call to action: CTA is buried within a gamified scratch card interaction. No clear primary action button visible. The 'SCRATCH HERE' instruction is indirect and doesn't drive immediate product purchase intent.
  • Headline: Headline 'Try your luck' is generic and doesn't communicate the hair loss/DHT-blocking benefit from the ad. Misaligned with ad messaging about natural hair loss solutions.

Full breakdown

Call to action4/10

CTA is buried within a gamified scratch card interaction. No clear primary action button visible. The 'SCRATCH HERE' instruction is indirect and doesn't drive immediate product purchase intent.

Page speed3/10

PageSpeed score of 54 indicates poor performance. Below acceptable threshold (70+). Slow load times will increase bounce rate and reduce conversions.

Trust signals3/10

Minimal trust signals. No visible company credentials, certifications, guarantees, or security badges. Gamification approach ('scratch to win') may feel gimmicky rather than trustworthy for a health/supplement product.

Mobile experience7/10

Layout appears mobile-responsive with proper spacing and vertical scrolling. Scratch card is appropriately sized for mobile interaction. Good mobile UX structure.

Headline5/10

Headline 'Try your luck' is generic and doesn't communicate the hair loss/DHT-blocking benefit from the ad. Misaligned with ad messaging about natural hair loss solutions.

Social proof2/10

No visible social proof elements: no testimonials, reviews, ratings, user counts, or trust badges shown on the captured page sections.

Message match2/10

Severe mismatch. Ad promises 'Natural DHT-blocking formula' and 'Help Hair Loss Naturally' but landing page leads with gamification ('Try your luck') with no visible product benefits, ingredients, or hair loss messaging.

Offer clarity3/10

No clear offer visible on page. The scratch card gamification ('Try your luck') obscures the actual product offer. No pricing, discount, or value proposition clearly stated.

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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.