Graza
Facebook · Instagram · Audience Network · Video
The ad
Meet Graza Mayo: everything you love about mayo… but way better. 🫒 Use “Original” Mayo for making potato salad or deviled eggs! 🫒 Use “Fancy” Mayo for whipping up a salad dressing! 🫒 Use “Garlic” Aioli for dolloping on tacos!
Real Olive Oil Mayo
Shop nowThe funnel behind it
Offer: $8.99 · 17 Oz
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at brand storytelling, visual appeal, and product education with a cohesive design system and clear flavor/format options. However, it suffers from critical weaknesses: the primary CTA is "Find in Store" rather than "Shop Now" (mismatching the ad), the page speed is dangerously slow at 28/100, and there's limited social proof (no reviews, testimonials, or user-generated content visible). The mobile experience appears functional but the slow load time will hurt conversion significantly. The message match is strong—the ad's emphasis on olive oil and use cases aligns well with the page content—but the CTA mismatch and performance issues undermine the otherwise strong creative execution.
What this funnel does right. Steal these.
- Message match: The ad's emphasis on olive oil quality and specific use cases (potato salad, deviled eggs, tacos) aligns perfectly with the page's product description and flavor variants.
- Headline: The headline "Original Olive Oil Mayo" is clear and directly communicates the core product benefit, matching the ad's positioning.
- Offer clarity: Price and size are clearly displayed ($8.99 · 17 Oz) with multiple flavor and format options presented as selectable buttons.
- Trust signals: Brand identity is strong with consistent design, clear ingredient transparency ("Made with Olive Pomace Oil & E.V.O.O."), and detailed product information, but lacks third-party validation or customer testimonials.
- Mobile experience: Layout appears responsive with stacked elements, readable text, and touch-friendly buttons, though the slow load time will degrade the mobile experience.
Where it's weak
- Page speed: PageSpeed score of 28/100 is critically poor and will cause significant bounce rates, especially on mobile devices.
- Social proof: No visible customer reviews, ratings, testimonials, or user-generated content throughout the entire page—a significant missed opportunity for conversion.
- Call to action: Primary CTA is "Find in Store" rather than "Shop Now" as advertised, creating a disconnect and potentially confusing users expecting an e-commerce purchase flow.
Full breakdown
Primary CTA is "Find in Store" rather than "Shop Now" as advertised, creating a disconnect and potentially confusing users expecting an e-commerce purchase flow.
PageSpeed score of 28/100 is critically poor and will cause significant bounce rates, especially on mobile devices.
Brand identity is strong with consistent design, clear ingredient transparency ("Made with Olive Pomace Oil & E.V.O.O."), and detailed product information, but lacks third-party validation or customer testimonials.
Layout appears responsive with stacked elements, readable text, and touch-friendly buttons, though the slow load time will degrade the mobile experience.
The headline "Original Olive Oil Mayo" is clear and directly communicates the core product benefit, matching the ad's positioning.
No visible customer reviews, ratings, testimonials, or user-generated content throughout the entire page—a significant missed opportunity for conversion.
The ad's emphasis on olive oil quality and specific use cases (potato salad, deviled eggs, tacos) aligns perfectly with the page's product description and flavor variants.
Price and size are clearly displayed ($8.99 · 17 Oz) with multiple flavor and format options presented as selectable buttons.
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