Transparent Labs
Facebook · Instagram · Audience Network · Video
The ad
BULK BLACK is the epitome of a hard-hitting, clinically dosed pre-workout. With 100% formula transparency, proven nitric oxide boosters, hard-hitting nootropics, natural testosterone-supporting ingredients, and muscle fortifiers, this pre-workout powder goes above and beyond to meet the demands of dedicated athletes, gym-goers, and bodybuilders. Each scoop of BULK BLACK packs over 17 grams of active ingredients dosed according to clinical research and scientific evidence so you can bring the noise every time you enter the trenches. Experience intense muscle pumps, improved strength, lasting endurance, and a psychotropic rush that lifts your mood, focus, and drive for hours on end without jitters or the dreaded post-workout crash. Like all of our pre-workout formulas, BULK BLACK contains absolutely no artificial sweeteners, flavors, food dyes, or added sugars. This is as clean as a clean pre-workout gets. Plus, sign up for 10% OFF Your First Order!
BULK BLACK Pre-Workout Supplement
Shop nowThe funnel behind it
Offer: To claim it, tell us: what are you shopping for?
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: it uses a clear, benefit-driven headline that creates urgency and curiosity, the mobile layout is clean and responsive with large, tappable buttons, and the segmentation quiz approach (asking what they're shopping for) is smart for personalizing the offer. However, the page has significant weaknesses: the actual offer details are completely unclear—there's no mention of the discount percentage or what the special offer actually is until you interact, creating friction; there's zero social proof visible (no reviews, testimonials, or trust badges); the page speed is poor at 54, which will hurt conversions; and the message match between the ad (promoting BULK BLACK pre-workout with specific benefits) and the landing page (generic product category selector) is weak, as users expecting pre-workout information get a generic quiz instead.
What this funnel does right. Steal these.
- Mobile experience: The layout is clean, responsive, and mobile-optimized with large, easily tappable buttons and good spacing.
- Headline: The headline 'YOU'VE GOT A SPECIAL OFFER' creates curiosity and urgency, though it's generic rather than product-specific.
Where it's weak
- Social proof: No visible reviews, testimonials, ratings, or trust badges anywhere on the page shown.
- Message match: The ad promotes BULK BLACK pre-workout with specific benefits, but the landing page is a generic product category selector with no pre-workout messaging.
- Offer clarity: The offer is vague—'special offer' is mentioned but the actual discount amount and terms are not visible on the above-the-fold section shown.
- Page speed: PageSpeed score of 54 indicates below-average performance that will negatively impact user experience and conversions.
- Trust signals: The Transparent Labs logo provides some brand recognition, but there are no security badges, guarantees, or social proof elements visible to build trust.
Full breakdown
The category buttons are prominent and action-oriented, but the primary CTA is indirect (selecting a category) rather than a direct conversion button.
PageSpeed score of 54 indicates below-average performance that will negatively impact user experience and conversions.
The Transparent Labs logo provides some brand recognition, but there are no security badges, guarantees, or social proof elements visible to build trust.
The layout is clean, responsive, and mobile-optimized with large, easily tappable buttons and good spacing.
The headline 'YOU'VE GOT A SPECIAL OFFER' creates curiosity and urgency, though it's generic rather than product-specific.
No visible reviews, testimonials, ratings, or trust badges anywhere on the page shown.
The ad promotes BULK BLACK pre-workout with specific benefits, but the landing page is a generic product category selector with no pre-workout messaging.
The offer is vague—'special offer' is mentioned but the actual discount amount and terms are not visible on the above-the-fold section shown.
More ads from Transparent Labs
View all →
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.