BarkBox
Facebook · Instagram · Audience Network · Carousel
The ad
SpongeBob SquarePants has arrived in dog toy form and my dog has zero notes. New subscribers get a free Double Deluxe upgrade, 2 extra toys and 2 extra treat bags in the first box. Shipping is always free.
BarkBox
No buttonThe funnel behind it
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
What this funnel does right. Steal these.
- Social proof9/10
- Offer clarity9/10
- Trust signals8/10
- Mobile experience8/10
- Headline8/10
- Message match7/10
Where it's weak
- Page speed1/10
Full breakdown
Call to action
6/10Primary CTA is a bright turquoise 'Get BarkBox' button at the very bottom of the page, but it's buried far below the fold with no secondary CTAs visible in the hero or key sections.
- Bright turquoise 'Get BarkBox' button at bottom is visually distinct and clickable
- Clear, action-oriented text
- Only one CTA visible and it's at the very bottom of the page, requiring extensive scrolling
- No CTA in the hero section or near the main offer details
- No CTA near the 'Are You Ready, Pups?!' section where the offer is explained
Page speed
1/10PAGESPEED_SCORE of 14 is critically poor, converting to approximately 1.4 on the 0-10 scale; this indicates severe performance issues that will cause abandonment.
- PAGESPEED_SCORE of 14 indicates the page loads extremely slowly
- Critical performance issue that will negatively impact conversion and user experience
Trust signals
8/10Strong trust signals including 8M+ customer base, 5-star ratings, real customer reviews with photos, established brand presence, and clear policies/security badges at footer.
- 8 million dogs and their people trust statement establishes scale and credibility
- Real customer reviews with photos and names (Michelle W. testimonial visible)
- Multiple 5-star rating badges throughout the page
Mobile experience
8/10Page appears mobile-responsive with stacked layout, readable text, and appropriately sized images for smaller screens.
- Text is readable and properly sized for mobile viewing
- Images scale appropriately and are centered
- Navigation menu appears to be mobile-friendly (hamburger menu visible at top)
- CTA button is at the very bottom, requiring significant scrolling on mobile
Headline
8/10The main headline 'Dog Joy Delivered Every Month' is benefit-focused and emotionally resonant, though it doesn't mention the SpongeBob tie-in that the ad emphasizes.
- Emotionally compelling: 'Dog Joy Delivered Every Month' speaks to the core benefit
- Supported by 5-star rating and 'TRUSTED BY OVER 8 MILLION DOGS AND THEIR PEOPLE' immediately below
- Clear value proposition in subheading about monthly surprise
- Doesn't mention SpongeBob SquarePants, which is the specific hook in the ad's primary text
- Generic enough that it could apply to any dog subscription box
Social proof
9/10Multiple strong social proof elements: 8M+ dogs/people trust statement, 5-star ratings throughout, and real customer reviews with photos and names.
- 5-star rating badge with 'TRUSTED BY OVER 8 MILLION DOGS AND THEIR PEOPLE' prominently placed under headline
- Real customer reviews with photos (Michelle W. review visible with dog photos and testimonial about toy durability)
- Additional 5-star ratings visible on review section ('Real Dogs. Real Reviews.')
Message match
7/10The page delivers on the core offer (free upgrade, extra toys/treats, free shipping) but downplays the SpongeBob SquarePants angle that's central to the ad's primary text.
- Free shipping promise matches ad claim: 'Shipping is always on us' visible multiple times
- Free upgrade and extra items clearly communicated in green banner and 'Are You Ready, Pups?!' section
- Monthly subscription with toys and treats matches ad description
- SpongeBob SquarePants is mentioned only in small text in the 'Are You Ready, Pups?!' section, not prominently featured despite being the ad's hook
- Ad emphasizes 'my dog has zero notes' personality angle, but page focuses more on general benefits
Offer clarity
9/10The offer is crystal clear: 2 new toys, 2 bags of treats monthly, with a specific new-subscriber bonus of 2 extra toys and 2 extra treat bags plus free upgrade prominently displayed.
- Green banner at top: 'AYE, AYE, CAPTAIN! FREE 2X UPGRADE' immediately signals the promotion
- Dedicated section 'Are You Ready, Pups?!' with explicit callout: 'Your first box includes 2 extra toys & 2 extra bags of treats'
- Main headline 'Dog Joy Delivered Every Month' with supporting text explaining '2 new toys and 2 bags of healthy treats guaranteed'
More ads from BarkBox
View all →
Your own page
You just read somebody else's funnel. What does yours score?
The score above came from the real landing page behind this ad, graded on 8 CRO factors. Run your own page through the same rubric, free, and see what each factor found and where you give up the most ground.
Free, no signup, no card. The same 8 factor score every page here was graded on.
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.