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Dollar Shave Club

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All Dollar Shave Club ads & funnels →Meta Ad Library

Days running

76 days

Funnel score

63/100

Page speed

34/100

The ad

Introducing the shaving lineup that shows your skin love and your wallet respect. Shop the all-new women's lineup today.

Shop the sharp stuff

Shop now

Angle: Value + Self-care positioningHook: Benefit-driven wordplayFormat: Static image

View this ad in Meta Ad Library →

The funnel behind it

Offer: Start with a Set & Save up to 50% | Starter sets ship free | New subscriber offers: $4.99 + free shipping or $6 off subscription

Full landing page teardown →Visit landing page →

63/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively showcases a diverse women's product lineup with clear pricing and multiple subscription incentives. The page structure guides users from featured starter sets to individual products and university-specific bundles. However, critical performance issues (PageSpeed 34) severely undermine conversion potential. The page lacks social proof elements (reviews, testimonials, ratings) that would build confidence in new visitors. While CTAs are prominent and messaging aligns well with the ad, the slow load time will cause significant abandonment before users even see the offers. Trust signals are minimal beyond the brand name. The mobile experience, while responsive, may suffer from the performance issues. Recommendation: Prioritize speed optimization immediately (image compression, lazy loading, code splitting), add customer testimonials/reviews to product cards, and include trust badges. The offer strategy is strong but delivery mechanism is compromised.

What this funnel does right. Steal these.

Call to action: Multiple prominent CTAs: 'SHOP NOW' buttons in orange (high contrast, action-oriented). Clear subscription CTAs with specific pricing. CTAs are repeated throughout page. However, primary CTA could be more specific (e.g., 'Shop Women's Starter Sets').
Offer clarity: Multiple clear offers presented: starter sets with specific discounts (up to 50% off, $4.99 + free shipping, $6 off subscription). University-specific bundles add clarity. Some offers are new-subscriber-only which is clearly stated.
Mobile experience: Layout appears mobile-responsive with stacked product cards. Navigation is accessible. However, dense product grid may require excessive scrolling on mobile. Text sizing appears adequate. Touch targets for CTAs seem appropriately sized.
Message match: Good alignment between ad and page. Ad emphasizes 'skin love' and 'wallet respect' - page delivers with starter sets, discounts, and subscription savings. 'Shop the sharp stuff' matches women's razors focus. Minor disconnect: ad doesn't mention university-specific bundles which are prominent on page.

Where it's weak

Page speed: PageSpeed score of 34 is critically poor. This severely impacts user experience, bounce rate, and conversion. Page likely has high image load times, unoptimized assets, and render-blocking resources. Mobile performance is particularly concerning at this speed.
Social proof: Minimal social proof present. No customer reviews, ratings, testimonials, or user-generated content visible. 'New Subscribers Only' messaging appears frequently but doesn't build trust. No trust badges or certifications shown. FAQ section at bottom provides some credibility but limited.

Full breakdown

Call to action8/10

Multiple prominent CTAs: 'SHOP NOW' buttons in orange (high contrast, action-oriented). Clear subscription CTAs with specific pricing. CTAs are repeated throughout page. However, primary CTA could be more specific (e.g., 'Shop Women's Starter Sets').

Page speed3/10

PageSpeed score of 34 is critically poor. This severely impacts user experience, bounce rate, and conversion. Page likely has high image load times, unoptimized assets, and render-blocking resources. Mobile performance is particularly concerning at this speed.

Trust signals6/10

Dollar Shave Club brand provides baseline trust. Footer includes legal links (Privacy Policy, Terms of Service, Accessibility). However, no security badges, customer testimonials, or trust signals visible. 'Dermatologist-tested' claim mentioned in FAQ but not prominently displayed. Limited transparency on product sourcing or company credentials.

Mobile experience7/10

Layout appears mobile-responsive with stacked product cards. Navigation is accessible. However, dense product grid may require excessive scrolling on mobile. Text sizing appears adequate. Touch targets for CTAs seem appropriately sized.

Headline6/10

Page headline 'WOMEN'S' is generic and doesn't reinforce ad messaging. Ad headline 'Shop the sharp stuff' is clever but page doesn't prominently echo this. Subheading 'Start with a Set & Save up to 50%' is stronger but buried below fold.

Social proof5/10

Minimal social proof present. No customer reviews, ratings, testimonials, or user-generated content visible. 'New Subscribers Only' messaging appears frequently but doesn't build trust. No trust badges or certifications shown. FAQ section at bottom provides some credibility but limited.

Message match7/10

Good alignment between ad and page. Ad emphasizes 'skin love' and 'wallet respect' - page delivers with starter sets, discounts, and subscription savings. 'Shop the sharp stuff' matches women's razors focus. Minor disconnect: ad doesn't mention university-specific bundles which are prominent on page.

Offer clarity8/10

Multiple clear offers presented: starter sets with specific discounts (up to 50% off, $4.99 + free shipping, $6 off subscription). University-specific bundles add clarity. Some offers are new-subscriber-only which is clearly stated.