Library/beauty· ALL

Dollar Shave Club

Facebook · Instagram · Video

Active

All Dollar Shave Club ads & funnels →Meta Ad Library

Days running

56 days

Funnel score

69/100

Page speed

62/100

The ad

Everything you need for a smooth shave, delivered to your doorstep! New members get their first box for just $15! Cancel anytime, no strings attached.

New Member Deal

Shop now

Angle: Convenience + ValueHook: Offer-basedFormat: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: $15.00 (was $31.00) - Subscribe & Save 48% or One-Time Purchase Save 10%

Full landing page teardown →Visit landing page →

69/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page effectively converts the ad's core offer into a clear product presentation with strong message match. The $15 pricing and subscription model are well-communicated with visual hierarchy supporting the primary CTA. However, the page underperforms in social proof and trust-building elements—critical for subscription conversions. The absence of customer testimonials, ratings, or explicit guarantee messaging weakens confidence in the offer. Page speed at 62 is suboptimal and may cause friction. The 'cancel anytime, no strings attached' benefit mentioned in the ad should be more prominently featured on the page to reduce subscription anxiety. Overall, solid offer clarity and CTA execution, but trust signals need strengthening.

What this funnel does right. Steal these.

Call to action: Prominent orange 'BUY NOW $15' button is highly visible and action-oriented. Clear pricing reinforcement in CTA. Good contrast and placement.
Mobile experience: Mobile-responsive layout with stacked product display, readable typography, and accessible navigation. CTA button is appropriately sized for mobile interaction.
Message match: Strong alignment between ad and landing page. Ad promises 'everything you need for smooth shave' and 'first box for $15' - page delivers exactly this with Ultimate Starter Set at $15 and subscription option.
Offer clarity: Clear pricing ($15 vs $31 original), subscription model explicitly stated with 'Subscribe & Save' option showing 48% savings. One-time purchase alternative also clearly presented.
Headline: Product-focused headline 'ULTIMATE SHAVE STARTER SET' is descriptive but generic. Doesn't reinforce the promotional offer or new member benefit from the ad.

Where it's weak

Social proof: Minimal social proof visible. No customer testimonials, reviews, ratings, or user-generated content shown. Only product inclusion list and usage imagery. Missing critical trust signals for conversion.

Full breakdown

Call to action8/10

Prominent orange 'BUY NOW $15' button is highly visible and action-oriented. Clear pricing reinforcement in CTA. Good contrast and placement.

Page speed6/10

PageSpeed score of 62 indicates moderate performance. Below ideal threshold (70+) which may impact conversion rates and user experience, particularly on mobile.

Trust signals6/10

Basic trust elements present: branded logo, product imagery, clear pricing. Missing: customer reviews/ratings, security badges, money-back guarantee callout, testimonials. 'Cancel anytime' messaging from ad not prominently reinforced on page.

Mobile experience8/10

Mobile-responsive layout with stacked product display, readable typography, and accessible navigation. CTA button is appropriately sized for mobile interaction.

Headline7/10

Product-focused headline 'ULTIMATE SHAVE STARTER SET' is descriptive but generic. Doesn't reinforce the promotional offer or new member benefit from the ad.

Social proof4/10

Minimal social proof visible. No customer testimonials, reviews, ratings, or user-generated content shown. Only product inclusion list and usage imagery. Missing critical trust signals for conversion.

Message match8/10

Strong alignment between ad and landing page. Ad promises 'everything you need for smooth shave' and 'first box for $15' - page delivers exactly this with Ultimate Starter Set at $15 and subscription option.

Offer clarity8/10

Clear pricing ($15 vs $31 original), subscription model explicitly stated with 'Subscribe & Save' option showing 48% savings. One-time purchase alternative also clearly presented.