Graza
Facebook · Instagram · Audience Network · Video
The ad
Meet Graza Homestyle Potato Chips: Crispy, golden potato chips cooked in 100% Extra Virgin Olive Oil! 🫒 Cooked in the good stuff: 100% EVOO 🥔 Special yellow potatoes = extra crispy chips ✨ Four new flavors for all your cravings
Golden, salty, & crisp
Shop nowThe funnel behind it
Offer: $5.99
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at building trust and social proof with a 4.9-star rating from 7,633 verified reviews, detailed product storytelling with annotated chip imagery, and clear messaging about the premium ingredients (100% Extra Virgin Olive Oil, special yellow potatoes). However, it suffers from poor page speed (37/100), which significantly impacts user experience and conversion potential. The primary CTA "Find in Store" is less conversion-focused than "Shop Now" from the ad, and the mobile experience appears functional but could be more optimized. The page does well matching the ad's messaging about EVOO and crispiness, but the slow load time and somewhat buried e-commerce CTAs ("Buy Online" appears secondary) are notable weaknesses.
What this funnel does right. Steal these.
- Social proof: Exceptional social proof with 4.9 stars from 7,633 verified reviews, 99% recommendation rate, user-generated photos, and multiple 5-star testimonials visible throughout the page.
- Trust signals: Trust is built through verified reviews, detailed product information, ingredient transparency, 'Powered by Pear Commerce' footer, and authentic product storytelling with annotated imagery.
- Headline: The headline 'Classic Sea Salt Olive Oil Potato Chips' is descriptive and matches the ad messaging about the product type and key ingredient.
- Message match: Page strongly matches ad messaging about 100% Extra Virgin Olive Oil, special yellow potatoes, crispiness, and the homestyle positioning with detailed explanations and visual proof.
- Offer clarity: Price is clearly displayed at $5.99, and the product offer is explicit with multiple flavor options shown, though the primary CTA emphasizes in-store rather than online purchase.
- Mobile experience: Mobile layout appears functional with stacked elements and readable text, though the page structure with multiple sections and maps could be more streamlined for mobile users.
Where it's weak
- Page speed: PageSpeed score of 37/100 indicates poor performance; this significantly impacts user experience and conversion rates, likely due to heavy imagery and embedded maps.
Full breakdown
Primary CTA 'Find in Store' is prominent but less e-commerce focused than the ad's 'Shop Now'; secondary 'Buy Online' option exists but is less visually prominent.
PageSpeed score of 37/100 indicates poor performance; this significantly impacts user experience and conversion rates, likely due to heavy imagery and embedded maps.
Trust is built through verified reviews, detailed product information, ingredient transparency, 'Powered by Pear Commerce' footer, and authentic product storytelling with annotated imagery.
Mobile layout appears functional with stacked elements and readable text, though the page structure with multiple sections and maps could be more streamlined for mobile users.
The headline 'Classic Sea Salt Olive Oil Potato Chips' is descriptive and matches the ad messaging about the product type and key ingredient.
Exceptional social proof with 4.9 stars from 7,633 verified reviews, 99% recommendation rate, user-generated photos, and multiple 5-star testimonials visible throughout the page.
Page strongly matches ad messaging about 100% Extra Virgin Olive Oil, special yellow potatoes, crispiness, and the homestyle positioning with detailed explanations and visual proof.
Price is clearly displayed at $5.99, and the product offer is explicit with multiple flavor options shown, though the primary CTA emphasizes in-store rather than online purchase.
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