Graza
Facebook · Instagram · Audience Network · Image
The ad
Mayo's about 65% oil, which is why you gotta use the good stuff!
Real Olive Oil Mayo
See detailsThe funnel behind it
Offer: $8.99 · 17 Oz
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at brand storytelling, visual appeal, and offer clarity with excellent product photography, flavor/format selection options, and detailed ingredient information. However, it suffers from critical weaknesses in page speed (27/100 PageSpeed score), limited social proof elements (no customer reviews or testimonials visible), and a weak primary CTA ("Find in Store") that doesn't match the ad's "See details" promise or drive immediate online conversion. The page does well matching the ad's olive oil messaging but fails to capitalize on conversion momentum with a compelling "Buy Online" option positioned equally to store locator.
What this funnel does right. Steal these.
- Offer clarity: Price, size, and product variants (Original/Fancy/Garlic, Squeeze/Glass) are clearly displayed with visual selection options.
- Headline: Clear, descriptive headline "Original Olive Oil Mayo" immediately communicates the product and key differentiator.
- Message match: Page strongly reinforces ad messaging about olive oil quality with prominent "65% oil" callout and emphasis on using "only the good stuff."
- Trust signals: Brand establishes trust through detailed ingredient transparency, product certifications (E.V.O.O.), storage instructions, and educational content about olive pomace oil.
- Mobile experience: Layout appears responsive with stacked elements, readable text, and touch-friendly buttons, though some sections could be more optimized for small screens.
Where it's weak
- Page speed: PageSpeed score of 27 indicates severe performance issues that will cause high bounce rates and poor user experience.
- Social proof: Page lacks customer reviews, ratings, testimonials, or user-generated content; only includes a comparison table and brand story but no third-party validation.
- Call to action: Primary CTA is "Find in Store" which doesn't drive online conversion; "Buy Online" button exists but is secondary and less prominent than store locator.
Full breakdown
Primary CTA is "Find in Store" which doesn't drive online conversion; "Buy Online" button exists but is secondary and less prominent than store locator.
PageSpeed score of 27 indicates severe performance issues that will cause high bounce rates and poor user experience.
Brand establishes trust through detailed ingredient transparency, product certifications (E.V.O.O.), storage instructions, and educational content about olive pomace oil.
Layout appears responsive with stacked elements, readable text, and touch-friendly buttons, though some sections could be more optimized for small screens.
Clear, descriptive headline "Original Olive Oil Mayo" immediately communicates the product and key differentiator.
Page lacks customer reviews, ratings, testimonials, or user-generated content; only includes a comparison table and brand story but no third-party validation.
Page strongly reinforces ad messaging about olive oil quality with prominent "65% oil" callout and emphasis on using "only the good stuff."
Price, size, and product variants (Original/Fancy/Garlic, Squeeze/Glass) are clearly displayed with visual selection options.
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