Ollie
Facebook · Instagram · Messenger · Image
The ad
Bet you didn’t know your first Ollie box comes with all this. Ready to have your mind blown? 🤑 70% off (up from 50% right now) 🥣 FREE bowl to serve it in ✨ FREE storage container + scoop 🩺 FREE health tracking 📦 FREE shipping
Hurry, ends soon!
Shop nowThe funnel behind it
Offer: 70% off your first box + FREE bowl and Welcome Kit
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at offer clarity with multiple CTAs, detailed breakdowns of what's included, and strong visual hierarchy showing the $346 value proposition. The page demonstrates good trust signals through 20,000+ 5-star reviews, veterinary credibility, and money-back guarantees. However, it suffers from a critical PageSpeed score of 50 (poor), which significantly impacts mobile experience and conversion potential. The message match is strong between ad and page, but the slow load time and somewhat cluttered layout with multiple CTAs ("Join the Pack" appears 3+ times) could dilute conversion focus. The page relies heavily on imagery and benefits but could benefit from streamlining the CTA strategy and improving technical performance.
What this funnel does right. Steal these.
- Message match: Ad promises '70% off, FREE bowl, FREE storage container + scoop, FREE health tracking, FREE shipping' and page delivers exactly these items with detailed explanations and visual proof.
- Offer clarity: The offer is exceptionally clear with itemized breakdown showing free bowl, welcome kit, health check-ins, shipping, and 70% off prominently displayed with visual icons for each benefit.
- Trust signals: Page builds trust through 20,000+ verified reviews, veterinary team credibility, money-back guarantee, free shipping, and real customer/dog imagery showing product in use.
- Headline: The headline '70% off + free bowl and Welcome Kit' is direct and benefit-focused, though it could be more emotionally compelling or urgency-driven.
- Social proof: Page displays '20,000+ 5-Star Reviews' prominently, includes customer testimonial imagery with real people and dogs, and features veterinary credibility with 'Vets in your corner' section.
- Call to action: Multiple CTAs present ('Join the Pack' appears 3+ times, 'Get Started With 70% Off' appears twice, 'Get 70% Off' in header) which creates decision paralysis; buttons are visually prominent in purple but lack urgency language.
Where it's weak
- Page speed: PageSpeed score of 50 is poor and indicates slow loading performance, likely due to heavy image usage throughout the page which would frustrate mobile users and increase bounce rates.
Full breakdown
Multiple CTAs present ('Join the Pack' appears 3+ times, 'Get Started With 70% Off' appears twice, 'Get 70% Off' in header) which creates decision paralysis; buttons are visually prominent in purple but lack urgency language.
PageSpeed score of 50 is poor and indicates slow loading performance, likely due to heavy image usage throughout the page which would frustrate mobile users and increase bounce rates.
Page builds trust through 20,000+ verified reviews, veterinary team credibility, money-back guarantee, free shipping, and real customer/dog imagery showing product in use.
Layout appears mobile-responsive with stacked sections and readable text, but PageSpeed score of 50 indicates significant mobile performance issues that would impact user experience and load times.
The headline '70% off + free bowl and Welcome Kit' is direct and benefit-focused, though it could be more emotionally compelling or urgency-driven.
Page displays '20,000+ 5-Star Reviews' prominently, includes customer testimonial imagery with real people and dogs, and features veterinary credibility with 'Vets in your corner' section.
Ad promises '70% off, FREE bowl, FREE storage container + scoop, FREE health tracking, FREE shipping' and page delivers exactly these items with detailed explanations and visual proof.
The offer is exceptionally clear with itemized breakdown showing free bowl, welcome kit, health check-ins, shipping, and 70% off prominently displayed with visual icons for each benefit.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.