Kosas
Facebook · Instagram · Messenger · Video
The ad
How to get the perfect Melted Flush using the @kosas Impressionist Multisticks @paintedbyesther #KosasPartner #MeltedFlush
Shop nowThe funnel behind it
Offer: Sign in or create an account to enjoy FREE standard shipping on all orders.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a sign-in/account creation page that completely mismatches the ad's intent to shop for a specific Kosas product. The page offers free shipping as an incentive but provides no product information, imagery, or details about the Impressionist Multistick. While the page is clean and mobile-friendly with clear CTAs, it fails fundamentally on message match—users expecting to shop a specific product land on a generic login screen instead. Trust elements are present (terms, privacy policy links) but the page lacks any product-specific social proof or offer clarity.
What this funnel does right. Steal these.
- Mobile experience8/10
- Call to action7/10
Where it's weak
- Social proof0/10
- Message match1/10
- Headline3/10
Full breakdown
Call to action
7/10The 'Sign In' button is prominent, high-contrast black, and clearly clickable, though it doesn't match the ad's 'Shop now' intent.
- Large, full-width black button with clear white text
- High visual contrast makes it easy to locate and click
- Secondary 'Create Account' CTA is also clearly visible
- 'Sign In' CTA doesn't match the ad's 'Shop now' messaging
- Requires account creation/login before viewing the product
- Creates friction for users who want to browse before committing
Page speed
6/10PageSpeed score of 60 converts to approximately 6/10, indicating moderate performance with room for improvement.
- PageSpeed score of 60 is below the 70+ threshold for good performance
- Moderate speed may impact user experience and conversion
Trust signals
6/10The page includes links to Terms of Use and Privacy Policy, and a 'Keep me signed in' checkbox with an info icon, but lacks product-specific trust signals.
- Terms of Use and Privacy Policy links are visible and accessible
- Checkbox for 'Keep me signed in' with info icon shows security awareness
- Sephora branding (implied by URL) provides brand trust
- No security badges, SSL indicators, or trust seals visible
- No product reviews or ratings to build confidence
- Generic sign-in page lacks product-specific credibility signals
Mobile experience
8/10The page appears well-optimized for mobile with stacked form fields, readable text, and appropriately sized touch targets.
- Full-width form fields are easy to tap on mobile
- Text is readable without zooming
- Vertical layout is appropriate for mobile viewport
- Large amount of white space below the fold may require scrolling on smaller screens
Headline
3/10The headline 'Sign In' is generic and provides no connection to the advertised Kosas product or shopping intent.
- Generic 'Sign In' headline has no relevance to the Kosas Impressionist Multistick product
- No mention of the product, brand, or shopping benefit in the headline
- Fails to reinforce the ad's product-focused messaging
Social proof
0/10No social proof elements are visible on this sign-in page—no reviews, ratings, testimonials, or user-generated content.
- No product reviews or ratings visible
- No customer testimonials or user-generated content
- No brand credibility signals or trust badges beyond legal links
Message match
1/10The ad promotes shopping for a specific Kosas product, but the page is a generic sign-in screen with no product information, imagery, or shopping context.
- Ad mentions specific product (Kosas Impressionist Multistick) but page shows no product
- Ad CTA is 'Shop now' but page requires sign-in before shopping
- No visual or contextual connection between ad content and landing page
Offer clarity
6/10The offer of 'FREE standard shipping on all orders' is clear but generic and not tied to the advertised product.
- Free shipping offer is explicitly stated and easy to understand
- Applies to 'all orders' with no hidden conditions visible
- Offer is generic and not specific to the Kosas product or category
- No mention of product price, availability, or product-specific benefits
- Shipping offer doesn't address the user's intent to view/purchase a specific item
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