PetLab Co.
Facebook · Instagram · Audience Network · Video
The ad
The vet said we needed to do something about our dog's horrible teeth. We NEVER expected this powder to be this effective 🤯
Dog gets unbelievable dental makeover with new powder
Learn moreThe funnel behind it
Offer: Dental powder sprinkled at mealtimes once daily. Clinically tested to reduce bad breath by 40% in 28 days and significantly reduce plaque buildup in 90 days.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a well-structured product landing page for a dog dental powder supplement. The page effectively communicates the problem (bad breath, dental disease) and solution (easy-to-use powder). Strengths include clear offer articulation, strong clinical proof points, media credibility, and good message-to-ad alignment. The visual before/after comparison is compelling. Main weaknesses are the generic CTA, poor page speed (45/100), lack of customer testimonials, and the cookie consent modal placement that may interfere with conversions. The page would benefit from a more urgent/specific CTA, customer reviews, faster loading, and potentially a guarantee to further reduce purchase friction.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: clinical testing data with specific metrics, 90-day study results, media mentions from reputable outlets (CBS, Forbes, NBC), veterinary context mentioned. Dental disease statistics (80% of dogs aged 3+) add credibility. Missing: company background, money-back guarantee, or customer reviews.
- Headline: Compelling and benefit-driven: 'If Your Dog's Breath Makes Your Eyes Water, Try This for 30 Seconds Daily...' creates urgency and relatability. Matches ad headline intent well.
- Message match: Strong alignment between ad and landing page. Ad mentions 'unbelievable dental makeover' and 'new powder' - page delivers exactly that with visual before/after, clinical proof, and ease-of-use messaging.
- Offer clarity: Clear offer: a powder sprinkled at mealtimes that reduces bad breath and plaque buildup. Specific benefits stated (40% reduction in 28 days, plaque reduction in 90 days). No toothbrushing needed is a strong differentiator.
- Mobile experience: Page appears mobile-responsive with stacked layout. Images are clear and readable on mobile. However, cookie consent modal at bottom may obstruct CTAs on smaller screens.
- Social proof: Good social proof elements: clinical testing (40% reduction in 28 days), 90-day clinical study results, and media mentions (ABC, CBS, Forbes, NBC). However, no customer testimonials, reviews, or user-generated content visible. Missing specific numbers of satisfied customers.
Where it's weak
- Page speed: PageSpeed score of 45 is poor. Slow loading will negatively impact conversion rates, especially on mobile. This is a significant friction point.
Full breakdown
CTA is present ('Learn more') but weak and generic. No urgency, scarcity, or compelling action language. Button placement appears at bottom after cookie consent, which may reduce visibility and conversion.
PageSpeed score of 45 is poor. Slow loading will negatively impact conversion rates, especially on mobile. This is a significant friction point.
Strong trust signals: clinical testing data with specific metrics, 90-day study results, media mentions from reputable outlets (CBS, Forbes, NBC), veterinary context mentioned. Dental disease statistics (80% of dogs aged 3+) add credibility. Missing: company background, money-back guarantee, or customer reviews.
Page appears mobile-responsive with stacked layout. Images are clear and readable on mobile. However, cookie consent modal at bottom may obstruct CTAs on smaller screens.
Compelling and benefit-driven: 'If Your Dog's Breath Makes Your Eyes Water, Try This for 30 Seconds Daily...' creates urgency and relatability. Matches ad headline intent well.
Good social proof elements: clinical testing (40% reduction in 28 days), 90-day clinical study results, and media mentions (ABC, CBS, Forbes, NBC). However, no customer testimonials, reviews, or user-generated content visible. Missing specific numbers of satisfied customers.
Strong alignment between ad and landing page. Ad mentions 'unbelievable dental makeover' and 'new powder' - page delivers exactly that with visual before/after, clinical proof, and ease-of-use messaging.
Clear offer: a powder sprinkled at mealtimes that reduces bad breath and plaque buildup. Specific benefits stated (40% reduction in 28 days, plaque reduction in 90 days). No toothbrushing needed is a strong differentiator.
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