Graza
Facebook · Instagram · Audience Network · Video
The ad
Meet Graza Mayo: everything you love about mayo… but way better. 🫒 Use “Original” Mayo for making potato salad or deviled eggs! 🫒 Use “Fancy” Mayo for whipping up a salad dressing! 🫒 Use “Garlic” Aioli for dolloping on tacos!
Real Olive Oil Mayo
Shop nowThe funnel behind it
Offer: $8.99 · 17 Oz
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at visual presentation, brand storytelling, and product differentiation with compelling comparisons and flavor variants. The design is elegant and the copy effectively communicates the olive oil advantage. However, it suffers from critical weaknesses: the primary CTA is "Find in Store" rather than "Shop Now" (mismatched to the ad), the page speed is dangerously slow at 30/100, mobile optimization appears compromised, and there's limited social proof (no reviews, testimonials, or user-generated content visible). The offer clarity is good but could be stronger with more prominent pricing and availability messaging.
What this funnel does right. Steal these.
- Headline: "Original" Olive Oil Mayo is descriptive and matches the ad headline, clearly communicating the core product benefit.
- Offer clarity: Price ($8.99 · 17 Oz) and product variants are clearly displayed, though availability and shipping information are not prominent.
- Trust signals: Brand presentation is professional with ingredient transparency and detailed product information, but lack of reviews and social proof undermines credibility.
- Message match: Page effectively demonstrates the three mayo use cases from the ad (potato salad, salad dressing, tacos) and emphasizes olive oil quality, though the CTA mismatch is problematic.
Where it's weak
- Page speed: PageSpeed score of 30/100 is critically poor, indicating severe performance issues that will cause abandonment and poor conversion.
- Social proof: No customer reviews, ratings, testimonials, or user-generated content visible anywhere on the page despite multiple sections.
- Call to action: Primary CTA is "Find in Store" rather than "Shop Now" as advertised, creating friction and misalignment with ad expectations.
- Mobile experience: Layout appears responsive but the slow 30/100 PageSpeed score suggests significant mobile performance issues and likely poor mobile UX.
Full breakdown
Primary CTA is "Find in Store" rather than "Shop Now" as advertised, creating friction and misalignment with ad expectations.
PageSpeed score of 30/100 is critically poor, indicating severe performance issues that will cause abandonment and poor conversion.
Brand presentation is professional with ingredient transparency and detailed product information, but lack of reviews and social proof undermines credibility.
Layout appears responsive but the slow 30/100 PageSpeed score suggests significant mobile performance issues and likely poor mobile UX.
"Original" Olive Oil Mayo is descriptive and matches the ad headline, clearly communicating the core product benefit.
No customer reviews, ratings, testimonials, or user-generated content visible anywhere on the page despite multiple sections.
Page effectively demonstrates the three mayo use cases from the ad (potato salad, salad dressing, tacos) and emphasizes olive oil quality, though the CTA mismatch is problematic.
Price ($8.99 · 17 Oz) and product variants are clearly displayed, though availability and shipping information are not prominent.
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