Ollie
Facebook · Instagram · Messenger · Image
The ad
🐶 Let your pup be the food critic! Announcing our NEW $25 Sampler Box so your pup can try all 5 fresh recipes! 🥣✨ 🥕 Fresh, human-grade ingredients 🧠 Personalized to your dog 🐾 Try a few before going all in
Let Your Dog Taste Test
Shop nowThe funnel behind it
Offer: $25 Fresh Sampler Box
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: it has a clear, benefit-driven headline that matches the ad intent, excellent visual hierarchy with the dog and food imagery, and a straightforward offer ($25 sampler box). The "How it works" section with 4 numbered steps provides good clarity on the customer journey. However, the page has notable weaknesses: PageSpeed score of 61 is below optimal (should be 80+), there's minimal social proof (no reviews, testimonials, or user ratings visible), and the trust signals are limited (no certifications, guarantees, or brand credentials prominently displayed). The mobile experience appears functional but could be optimized. The message match is strong between ad and page, and the CTA is clear and action-oriented.
What this funnel does right. Steal these.
- Message match: The page perfectly aligns with the ad's core message about letting dogs taste test multiple recipes with the $25 sampler box offer.
- Offer clarity: The $25 Fresh Sampler Box offer is prominently displayed with clear details about what's included (five recipes and serving scoop).
- Call to action: The primary CTA 'Try Fresh for $25' is clear, action-oriented, and appears multiple times with good visual prominence using the brand's purple color.
- Headline: The headline 'Find your dog's favorite food' is benefit-driven and directly addresses the core value proposition of the sampler box.
- Mobile experience: The page appears mobile-responsive with stacked layouts and readable text, though some optimization opportunities exist for touch interactions.
Where it's weak
- Social proof: The page lacks customer testimonials, reviews, ratings, or any user-generated content to build credibility and trust.
- Trust signals: Limited trust signals visible; the page mentions 'high-quality' and 'no artificial flavors' but lacks third-party certifications, guarantees, or customer testimonials.
Full breakdown
The primary CTA 'Try Fresh for $25' is clear, action-oriented, and appears multiple times with good visual prominence using the brand's purple color.
PageSpeed score of 61 indicates moderate performance issues; the page should load faster to reduce bounce rates and improve conversion.
Limited trust signals visible; the page mentions 'high-quality' and 'no artificial flavors' but lacks third-party certifications, guarantees, or customer testimonials.
The page appears mobile-responsive with stacked layouts and readable text, though some optimization opportunities exist for touch interactions.
The headline 'Find your dog's favorite food' is benefit-driven and directly addresses the core value proposition of the sampler box.
The page lacks customer testimonials, reviews, ratings, or any user-generated content to build credibility and trust.
The page perfectly aligns with the ad's core message about letting dogs taste test multiple recipes with the $25 sampler box offer.
The $25 Fresh Sampler Box offer is prominently displayed with clear details about what's included (five recipes and serving scoop).
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