Ollie
Facebook · Instagram · Audience Network · Video
The ad
Ideal plus one! 🐾 @andrea_tamasi #dogmom #dogdate #dogpark #pupcup #puppicino
Shop nowThe funnel behind it
Offer: 70% off your first box + FREE bowl and Welcome Kit
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: it has a clear, compelling offer (70% off + free items), strong visual hierarchy with the purple brand color, multiple CTAs throughout, and good use of benefit-driven copy ("More Than a Meal," "Unbox your dog's new obsession"). However, it suffers from critical weaknesses: the page speed score of 41 is poor and will hurt conversions significantly, the ad creative (Instagram-style dog mom content) doesn't match the professional, science-backed positioning of the page, and while there is some social proof (testimonials, expert positioning), it could be stronger with more customer reviews or ratings. The mobile experience appears functional but the slow load time undermines this.
What this funnel does right. Steal these.
- Offer clarity: The offer is prominently displayed multiple times: '70% off + FREE bowl and Welcome Kit' with clear value proposition and urgency.
- Call to action: Multiple prominent CTAs ('Get Started With 70% Off,' 'Join the Pack') are well-placed throughout the page with strong color contrast and clear action language.
- Headline: Main headline 'MORE THAN A MEAL' is compelling and benefit-driven, though the supporting copy could be more specific about the product.
- Trust signals: Page builds trust through expert positioning, vet support claims, health check-ins, and a money-back guarantee, but lacks third-party certifications, customer testimonials with names/photos, or detailed credentials.
- Mobile experience: Layout appears responsive with stacked sections and readable text, though the slow page speed (41) will negatively impact mobile user experience and perceived performance.
Where it's weak
- Page speed: PageSpeed score of 41 is poor and will significantly harm conversion rates, user experience, and SEO—this is a critical issue requiring immediate optimization.
- Message match: Ad features casual Instagram-style dog mom content (#dogmom #dogdate) while landing page emphasizes scientific, vet-recommended positioning—significant disconnect between ad creative and page messaging.
Full breakdown
Multiple prominent CTAs ('Get Started With 70% Off,' 'Join the Pack') are well-placed throughout the page with strong color contrast and clear action language.
PageSpeed score of 41 is poor and will significantly harm conversion rates, user experience, and SEO—this is a critical issue requiring immediate optimization.
Page builds trust through expert positioning, vet support claims, health check-ins, and a money-back guarantee, but lacks third-party certifications, customer testimonials with names/photos, or detailed credentials.
Layout appears responsive with stacked sections and readable text, though the slow page speed (41) will negatively impact mobile user experience and perceived performance.
Main headline 'MORE THAN A MEAL' is compelling and benefit-driven, though the supporting copy could be more specific about the product.
Page includes expert positioning ('dog-obsessed experts,' 'Vet Support,' 'Ollie Health team') and a testimonial quote, but lacks customer reviews, ratings, or user-generated content that would strengthen credibility.
Ad features casual Instagram-style dog mom content (#dogmom #dogdate) while landing page emphasizes scientific, vet-recommended positioning—significant disconnect between ad creative and page messaging.
The offer is prominently displayed multiple times: '70% off + FREE bowl and Welcome Kit' with clear value proposition and urgency.
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