Transparent Labs
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The ad
LEAN was developed for a single purpose - to be the most exceptional "cutting" pre-workout supplement available for men and women alike. The key ingredients, citrulline malate, beta-alanine, betaine, and branched-chain amino acids (to name a few), are all included at clinically effective dosages and contain zero colored dyes, unnecessary fillers, or harmful additives. With 100% formula transparency and a potent Fat Burning and Thyroid Support complex, which includes Chromium Picolinate and Zinc, PreSeries LEAN is most effective for those looking to target stubborn fat, while simultaneously focusing on preventing lean muscle loss. There's a reason PreSeries LEAN comes in jumbo-sized jugs! Each serving exceeds 15 grams and includes 21 active ingredients synergistically designed to provide a high-intensity pre-workout experience, while focusing systematically on fat loss and additional energy expenditure. Plus, sign up for 10% OFF your first order.
What's In Your Pre-Workout?
Shop nowThe funnel behind it
Offer: To claim it, tell us: what are you shopping for?
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: it has a clear, benefit-driven headline that creates urgency around a special offer, and the mobile layout is clean and responsive with prominent button CTAs. The page effectively uses the quiz/segmentation approach to personalize the offer. However, it falls short in critical areas: the primary CTA buttons are category selectors rather than conversion drivers (no actual "Shop Now" or purchase button visible), the offer clarity is vague—no specific discount amount is mentioned until the fine print ("No thanks, I'll pay full price"), and there's minimal social proof visible in these screenshots. The page speed score of 55 is concerning for mobile conversion. The message match between the ad (focused on PreSeries LEAN pre-workout with specific ingredients and benefits) and the landing page (generic category selection) is weak—users expecting to see LEAN product details instead encounter a broad category quiz.
What this funnel does right. Steal these.
- Mobile experience: The layout is clean, responsive, and mobile-friendly with large touch-friendly buttons and readable text hierarchy.
- Headline: The headline 'YOU'VE GOT A SPECIAL OFFER' creates urgency and curiosity, though it's generic and doesn't reinforce the product or ad message.
Where it's weak
- Social proof: No visible customer testimonials, reviews, ratings, or trust badges are present in either screenshot of the page.
- Message match: The ad focuses on PreSeries LEAN pre-workout with specific ingredients and benefits, but the landing page is a generic category selector quiz with no mention of LEAN or pre-workout specifics.
- Call to action: The primary interactive elements are category selection buttons (PROTEIN, CREATINE, etc.) rather than a clear conversion CTA; the actual 'Shop Now' call-to-action from the ad is not visible as a primary button.
- Page speed: PageSpeed score of 55 indicates moderate performance issues that could impact mobile user experience and conversion rates.
- Offer clarity: The specific offer (10% OFF) is buried in fine print at the bottom; the main headline only says 'SPECIAL OFFER' without stating the discount amount upfront.
Full breakdown
The primary interactive elements are category selection buttons (PROTEIN, CREATINE, etc.) rather than a clear conversion CTA; the actual 'Shop Now' call-to-action from the ad is not visible as a primary button.
PageSpeed score of 55 indicates moderate performance issues that could impact mobile user experience and conversion rates.
The Transparent Labs logo and branding are visible, but there are no visible security badges, guarantees, certifications, or customer testimonials to build trust.
The layout is clean, responsive, and mobile-friendly with large touch-friendly buttons and readable text hierarchy.
The headline 'YOU'VE GOT A SPECIAL OFFER' creates urgency and curiosity, though it's generic and doesn't reinforce the product or ad message.
No visible customer testimonials, reviews, ratings, or trust badges are present in either screenshot of the page.
The ad focuses on PreSeries LEAN pre-workout with specific ingredients and benefits, but the landing page is a generic category selector quiz with no mention of LEAN or pre-workout specifics.
The specific offer (10% OFF) is buried in fine print at the bottom; the main headline only says 'SPECIAL OFFER' without stating the discount amount upfront.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.