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Ollie

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All Ollie ads & funnels →Meta Ad Library

Days running

8 days

Funnel score

71/100

Page speed

38/100

The ad

I didn't overhaul anything. I just swapped Boo's food for Ollie and let it do its thing. A few weeks later his coat was shinier, his stomach was calmer, and he was losing his mind over dinner in the best way. See why our editors are not going back to kibble 🐶✨

The Dog Food Switch Our Editors Swear By

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Angle: Social proof through editor endorsement with tangible health resultsHook: Relatable transformation narrative (minimal effort, maximum results)Format: Image ad with testimonial-style copy

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The funnel behind it

Offer: OLLIE Full Fresh Meat Plan

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71/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This page excels at storytelling and trust-building through detailed personal narrative, authentic product photography, and credible social proof (TSS Approved badge, editor endorsement). The headline and offer directly match the ad promise about the dog food switch and visible results. However, the page suffers from critical speed issues (38 PageSpeed score), which undermines conversion potential, and the primary CTA ("Shop Now") is somewhat buried within the featured product section rather than prominently positioned. Mobile optimization appears adequate but the slow load time will hurt mobile users disproportionately. The message match is strong, but technical performance and CTA prominence are the main conversion killers.

What this funnel does right. Steal these.

Headline: The headline 'I Didn't Think Fresh Dog Food Would Be Worth the Cost - Then I Tried Ollie' directly mirrors the ad promise and creates compelling curiosity about the transformation.
Message match: Page content perfectly aligns with ad messaging: discusses the food switch decision, visible results (shinier coat, calmer stomach, dog's enthusiasm), and editor/personal endorsement.
Trust signals: Strong trust signals include TSS Approved badge, detailed personal narrative with specific dog information, authentic product photography, ingredient transparency, and veterinary/expert credentials mentioned for Ollie's development.
Social proof: Page includes TSS Approved badge, editor endorsement from The Splendid Shopper, detailed personal testimonial with specific dog details (Boo, 5-year-old golden retriever), and multiple before/after lifestyle photos showing product usage.
Offer clarity: The offer is clearly presented as 'OLLIE Full Fresh Meat Plan' with a prominent 'Shop Now' button, though pricing details ($1.57+ per meal) are mentioned lower in the content.
Mobile experience: Layout appears responsive with stacked content sections suitable for mobile, though the slow PageSpeed score (38) will severely impact mobile user experience and load times.

Where it's weak

Page speed: PageSpeed score of 38 is critically poor, indicating significant performance issues that will cause high bounce rates and poor mobile experience.

Full breakdown

Call to action6/10

Primary CTA 'Shop Now' is present but embedded within the featured product section mid-page rather than prominently positioned above the fold or repeated throughout.

Page speed2/10

PageSpeed score of 38 is critically poor, indicating significant performance issues that will cause high bounce rates and poor mobile experience.

Trust signals8/10

Strong trust signals include TSS Approved badge, detailed personal narrative with specific dog information, authentic product photography, ingredient transparency, and veterinary/expert credentials mentioned for Ollie's development.

Mobile experience7/10

Layout appears responsive with stacked content sections suitable for mobile, though the slow PageSpeed score (38) will severely impact mobile user experience and load times.

Headline9/10

The headline 'I Didn't Think Fresh Dog Food Would Be Worth the Cost - Then I Tried Ollie' directly mirrors the ad promise and creates compelling curiosity about the transformation.

Social proof8/10

Page includes TSS Approved badge, editor endorsement from The Splendid Shopper, detailed personal testimonial with specific dog details (Boo, 5-year-old golden retriever), and multiple before/after lifestyle photos showing product usage.

Message match9/10

Page content perfectly aligns with ad messaging: discusses the food switch decision, visible results (shinier coat, calmer stomach, dog's enthusiasm), and editor/personal endorsement.

Offer clarity8/10

The offer is clearly presented as 'OLLIE Full Fresh Meat Plan' with a prominent 'Shop Now' button, though pricing details ($1.57+ per meal) are mentioned lower in the content.