Transparent Labs
Facebook · Instagram · Audience Network · Video
The ad
BULK BLACK is the epitome of a hard-hitting, clinically dosed pre-workout. With 100% formula transparency, proven nitric oxide boosters, hard-hitting nootropics, natural testosterone-supporting ingredients, and muscle fortifiers, this pre-workout powder goes above and beyond to meet the demands of dedicated athletes, gym-goers, and bodybuilders. Each scoop of BULK BLACK packs over 17 grams of active ingredients dosed according to clinical research and scientific evidence so you can bring the noise every time you enter the trenches. Experience intense muscle pumps, improved strength, lasting endurance, and a psychotropic rush that lifts your mood, focus, and drive for hours on end without jitters or the dreaded post-workout crash. Like all of our pre-workout formulas, BULK BLACK contains absolutely no artificial sweeteners, flavors, food dyes, or added sugars. This is as clean as a clean pre-workout gets. Plus, sign up for 10% OFF Your First Order!
BULK BLACK Pre-Workout Supplement
Shop nowThe funnel behind it
Offer: To claim it, tell us: what are you shopping for?
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page uses a quiz/segmentation approach to capture user intent before revealing the offer, which is smart for personalization. However, it has significant weaknesses: the headline is generic and doesn't mention the product (BULK BLACK pre-workout), creating poor message-match with the ad; the actual offer details are completely hidden behind the quiz buttons; there's no visible social proof, testimonials, or trust signals on the captured sections; and the page speed score of 56 is below optimal. The mobile layout appears functional with stacked buttons, but the lack of product-specific messaging and missing offer clarity are major conversion killers for a product-focused ad.
What this funnel does right. Steal these.
- Mobile experience: The layout appears mobile-responsive with full-width stacked buttons and readable text, though the quiz approach may add extra steps on mobile.
Where it's weak
- Social proof: No visible customer testimonials, reviews, ratings, or trust badges appear in either page section.
- Message match: The ad emphasizes BULK BLACK pre-workout with clinical dosing and specific benefits, but the landing page is a generic quiz with no product mention or pre-workout positioning.
- Offer clarity: The specific offer (10% off) is not visible on the page sections shown; only a generic 'special offer' is mentioned without details.
- Trust signals: Transparent Labs logo is visible, but no security badges, guarantees, certifications, or social proof elements are shown to build credibility.
- Headline: Generic 'YOU'VE GOT A SPECIAL OFFER' headline lacks product specificity and doesn't reinforce the BULK BLACK pre-workout positioning from the ad.
- Call to action: The primary CTAs are category selection buttons (PROTEIN, CREATINE, etc.) rather than a direct conversion action, creating friction in the funnel.
- Page speed: PageSpeed score of 56 indicates below-average performance; the page likely has loading delays that hurt user experience.
Full breakdown
The primary CTAs are category selection buttons (PROTEIN, CREATINE, etc.) rather than a direct conversion action, creating friction in the funnel.
PageSpeed score of 56 indicates below-average performance; the page likely has loading delays that hurt user experience.
Transparent Labs logo is visible, but no security badges, guarantees, certifications, or social proof elements are shown to build credibility.
The layout appears mobile-responsive with full-width stacked buttons and readable text, though the quiz approach may add extra steps on mobile.
Generic 'YOU'VE GOT A SPECIAL OFFER' headline lacks product specificity and doesn't reinforce the BULK BLACK pre-workout positioning from the ad.
No visible customer testimonials, reviews, ratings, or trust badges appear in either page section.
The ad emphasizes BULK BLACK pre-workout with clinical dosing and specific benefits, but the landing page is a generic quiz with no product mention or pre-workout positioning.
The specific offer (10% off) is not visible on the page sections shown; only a generic 'special offer' is mentioned without details.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.