Ollie
Facebook · Instagram · Audience Network · Image
The ad
Ember is my whole world. Fresh food, made for her specifically, felt like the obvious next step. Personalized portions delivered to my door every month. Try Ollie and get a free welcome kit.
What Goes Into Her Bowl Matters
Shop nowThe funnel behind it
Offer: 70% off your first box + FREE bowl and Welcome Kit
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: it has a clear, compelling offer (70% off + free items), strong visual hierarchy with the dog imagery, multiple CTAs throughout, and comprehensive social proof including vet support, health check-ins, and customer testimonials. However, it suffers from critical weaknesses: the page speed score of 41 is dangerously low and will cause significant bounce rates, the message match between the ad (emphasizing personalization and "what goes into her bowl") and the page (which focuses heavily on the discount offer) is misaligned, and the mobile experience appears cramped with overlapping elements. The page also lacks specific customer reviews/ratings and relies too heavily on feature lists rather than emotional storytelling that matches the ad's personal narrative.
What this funnel does right. Steal these.
- Offer clarity: The 70% off discount plus free bowl and welcome kit is prominently displayed in the yellow banner, multiple CTAs, and repeated throughout the page with crystal-clear terms.
- Call to action: Multiple prominent CTAs ('Get Started With 70% Off', 'Join the Pack') are well-designed with high contrast purple buttons, though the ad says 'Shop now' which doesn't appear verbatim on the page.
- Trust signals: The page includes vet endorsements, health check-in features, expert testimonials, real customer photos, and an 'Obsession Guarantee' badge, creating strong credibility signals.
- Social proof: The page includes vet support, health check-ins, expert testimonials from Pet Age, customer imagery, and multiple trust signals, though specific review counts or star ratings are absent.
- Headline: The main headline 'MORE THAN A MEAL' is benefit-focused but somewhat generic; it doesn't directly address the personalization angle emphasized in the ad.
Where it's weak
- Page speed: PageSpeed score of 41 is critically poor and will cause significant user abandonment before content even loads.
- Message match: The ad emphasizes personalized portions and 'what goes into her bowl matters,' but the landing page leads with the discount offer rather than the personalization/quality narrative from the ad.
Full breakdown
Multiple prominent CTAs ('Get Started With 70% Off', 'Join the Pack') are well-designed with high contrast purple buttons, though the ad says 'Shop now' which doesn't appear verbatim on the page.
PageSpeed score of 41 is critically poor and will cause significant user abandonment before content even loads.
The page includes vet endorsements, health check-in features, expert testimonials, real customer photos, and an 'Obsession Guarantee' badge, creating strong credibility signals.
The layout appears responsive but the cookie consent overlay and dense feature sections suggest potential mobile usability issues; text and buttons appear readable but spacing may be cramped.
The main headline 'MORE THAN A MEAL' is benefit-focused but somewhat generic; it doesn't directly address the personalization angle emphasized in the ad.
The page includes vet support, health check-ins, expert testimonials from Pet Age, customer imagery, and multiple trust signals, though specific review counts or star ratings are absent.
The ad emphasizes personalized portions and 'what goes into her bowl matters,' but the landing page leads with the discount offer rather than the personalization/quality narrative from the ad.
The 70% off discount plus free bowl and welcome kit is prominently displayed in the yellow banner, multiple CTAs, and repeated throughout the page with crystal-clear terms.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.