Graza
Facebook · Instagram · Audience Network · Video
The ad
Meet Graza Homestyle Potato Chips: Crispy, golden potato chips cooked in 100% Extra Virgin Olive Oil! 🫒 Cooked in the good stuff: 100% EVOO 🥔 Special yellow potatoes = extra crispy chips ✨ Four new flavors for all your cravings
Cooked in 100% EVOO
Shop nowThe funnel behind it
Offer: $5.99
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at building trust and social proof with a 4.9-star rating from 7,633 verified reviews, detailed product storytelling, and clear ingredient transparency. The page effectively communicates the unique value proposition (100% EVOO, special yellow potatoes) through visual callouts and narrative sections. However, the page suffers from critical weaknesses: the primary CTA is "Find in Store" rather than a direct purchase option, the PageSpeed score of 28 is severely problematic for mobile conversion, and the main CTA button placement could be more prominent. The mobile experience appears functional but the slow load time will significantly impact conversion rates. The offer clarity is strong with multiple flavor options displayed, but the conversion path is fragmented between online and offline channels.
What this funnel does right. Steal these.
- Social proof: Exceptional social proof with 4.9-star rating from 7,633 verified reviews, 99% recommendation rate, and multiple verified customer testimonials with photos throughout the page.
- Trust signals: Trust is built through detailed ingredient transparency, product origin story (special yellow potatoes), verified customer reviews with photos, and clear product details tabs (Details, The Potato, Ingredients).
- Headline: The headline 'Classic Sea Salt Olive Oil Potato Chips' is descriptive and benefit-focused, clearly communicating the product type and primary ingredient.
- Message match: Page content aligns well with ad messaging about 100% EVOO, special yellow potatoes, and crispy texture; all three ad claims are prominently featured and substantiated.
- Offer clarity: Price ($5.99) is clearly displayed, four flavor options are shown with visual product images, and key benefits (100% EVOO, special yellow potatoes) are explicitly called out.
Where it's weak
- Page speed: PageSpeed score of 28 is critically poor, indicating the page loads very slowly on mobile devices, which will significantly impact bounce rates and conversion.
- Mobile experience: Layout appears responsive with stacked elements suitable for mobile, but the critical PageSpeed score of 28 indicates severe mobile performance issues that will harm user experience and conversions.
Full breakdown
Primary CTA is 'Find in Store' which doesn't enable direct online purchase; secondary 'Shop Now' buttons appear lower on the page for bundle products, creating a fragmented conversion path.
PageSpeed score of 28 is critically poor, indicating the page loads very slowly on mobile devices, which will significantly impact bounce rates and conversion.
Trust is built through detailed ingredient transparency, product origin story (special yellow potatoes), verified customer reviews with photos, and clear product details tabs (Details, The Potato, Ingredients).
Layout appears responsive with stacked elements suitable for mobile, but the critical PageSpeed score of 28 indicates severe mobile performance issues that will harm user experience and conversions.
The headline 'Classic Sea Salt Olive Oil Potato Chips' is descriptive and benefit-focused, clearly communicating the product type and primary ingredient.
Exceptional social proof with 4.9-star rating from 7,633 verified reviews, 99% recommendation rate, and multiple verified customer testimonials with photos throughout the page.
Page content aligns well with ad messaging about 100% EVOO, special yellow potatoes, and crispy texture; all three ad claims are prominently featured and substantiated.
Price ($5.99) is clearly displayed, four flavor options are shown with visual product images, and key benefits (100% EVOO, special yellow potatoes) are explicitly called out.
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