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Ritual

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All Ritual ads & funnels →Meta Ad Library

Days running

11 days

Funnel score

58/100

Page speed

33/100

The ad

Save 64% on the Ritual Pregnancy Starter Kit. Get started today & unlock: ✅ Best Selling Prenatal ✅ Natal Choline ✅ FREE Vegan Pregnancy Safe Protein ✅ FREE Ritual Bottle ✅ Exclusive discounted price

EXCLUSIVE OFFER: UNLOCK 2 FREE GIFTS

Shop now

Angle: Limited-time discount + free gifts bundle for pregnant womenHook: Exclusive offer with urgency and free incentivesFormat: Static image ad

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The funnel behind it

Offer: Save up to 30% for a limited time. $177 $48 + 2 free gifts. 30% OFF FIRST SUBSCRIPTION ORDER

Visit landing page →

58/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does several things well: it clearly displays the bundle offer with prominent pricing ($177 → $48), includes specific product details with individual savings amounts, features verified customer reviews with star ratings, and has a clean visual hierarchy showing the starter kit contents. However, it struggles significantly with speed (PageSpeed 33 is poor), the headline doesn't match the ad's emphasis on "64% savings" or "2 free gifts" prominently enough at the top, and the mobile experience appears cramped with the modal popup taking up substantial screen real estate. The trust signals are adequate but could be stronger—while there are verified reviews and clinical claims, the page lacks prominent trust badges or certifications that would reinforce credibility for a health product targeting pregnant women.

What this funnel does right. Steal these.

Offer clarity: The offer is clearly presented with original price ($177) crossed out and sale price ($48) prominently displayed, plus explicit mention of '+ 2 free gifts' and '30% OFF FIRST SUBSCRIPTION ORDER.'
Call to action: The 'Add to Cart' button is prominent, large, dark blue, and positioned after the price summary, though it uses a generic action rather than benefit-driven copy like 'Unlock My Starter Kit.'
Social proof: The page includes verified customer reviews with star ratings (5-star reviews visible from Xinyu W. and Jordan T.) and clinical trial claims ('The #1 best-selling prenatal backed by its own human clinical trial'), but lacks quantity indicators or aggregate review counts.

Where it's weak

Page speed: PageSpeed score of 33 is critically poor; the page will load slowly, causing high bounce rates and poor user experience, especially on mobile devices.
Mobile experience: The modal popup overlay takes up significant screen space on mobile, the product images appear stacked vertically in a cramped layout, and the overall mobile experience feels cluttered with the popup blocking content.
Message match: The ad emphasizes '64% savings' and 'exclusive offer with 2 free gifts' prominently, but the landing page leads with '30% off first subscription' and doesn't highlight the 64% figure or frame the offer as exclusively limited-time until scrolling.

Full breakdown

Call to action7/10

The 'Add to Cart' button is prominent, large, dark blue, and positioned after the price summary, though it uses a generic action rather than benefit-driven copy like 'Unlock My Starter Kit.'

Page speed2/10

PageSpeed score of 33 is critically poor; the page will load slowly, causing high bounce rates and poor user experience, especially on mobile devices.

Trust signals6/10

The page includes verified reviews, clinical trial claims, and ingredient descriptions, but lacks visible trust badges, certifications, or security indicators that would be important for a health product targeting pregnant women.

Mobile experience5/10

The modal popup overlay takes up significant screen space on mobile, the product images appear stacked vertically in a cramped layout, and the overall mobile experience feels cluttered with the popup blocking content.

Headline6/10

The headline 'Pregnancy Health Starter Set' is descriptive but generic; it doesn't emphasize the key ad claims like '64% savings' or 'exclusive offer' that would create urgency and match the ad messaging.

Social proof7/10

The page includes verified customer reviews with star ratings (5-star reviews visible from Xinyu W. and Jordan T.) and clinical trial claims ('The #1 best-selling prenatal backed by its own human clinical trial'), but lacks quantity indicators or aggregate review counts.

Message match5/10

The ad emphasizes '64% savings' and 'exclusive offer with 2 free gifts' prominently, but the landing page leads with '30% off first subscription' and doesn't highlight the 64% figure or frame the offer as exclusively limited-time until scrolling.

Offer clarity8/10

The offer is clearly presented with original price ($177) crossed out and sale price ($48) prominently displayed, plus explicit mention of '+ 2 free gifts' and '30% OFF FIRST SUBSCRIPTION ORDER.'