Transparent Labs
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The ad
Science-based supplements in clinically effective doses. Absolutely no fillers or artificial additives. ☑ 100% Natural Ingredients ☑ Science-Backed Formulas ☑ Clinically Effective Dosages ☑ No Artificial Sweeteners, Colors, or Additives Plus, sign up for 10% OFF your first order.
Science-Backed Supplements
Shop nowThe funnel behind it
Offer: To claim it, tell us: what are you shopping for?
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does well by creating urgency with a special offer and using clear, segmented CTAs that personalize the user journey based on shopping intent. The mobile layout appears clean and the offer is prominently displayed. However, the page significantly underperforms on speed (39 PageSpeed score), lacks visible social proof elements like testimonials or reviews, and the headline doesn't reinforce the science-backed positioning from the ad. The offer clarity is moderate—while the special offer is mentioned, the actual discount amount (10% OFF) isn't prominently displayed on this section, and there's a disconnect between the ad's emphasis on science-backed supplements and the page's focus on product category selection rather than product benefits.
What this funnel does right. Steal these.
- Mobile experience: The layout appears mobile-optimized with full-width buttons, clear spacing, and readable text sized appropriately for mobile viewing.
- Call to action: Multiple clear CTAs with category options (PROTEIN, CREATINE, etc.) guide users effectively, though they're selection buttons rather than traditional conversion CTAs.
Where it's weak
- Page speed: PageSpeed score of 39 indicates poor performance, likely causing slow load times and user frustration.
- Social proof: No visible testimonials, reviews, ratings, or social proof elements are shown in the captured page sections.
- Headline: The headline 'YOU'VE GOT A SPECIAL OFFER' is generic and doesn't reinforce the science-backed supplement positioning from the ad.
- Message match: The ad emphasizes science-backed supplements with clinically effective doses, but the landing page focuses on product category selection without highlighting these key benefits.
Full breakdown
Multiple clear CTAs with category options (PROTEIN, CREATINE, etc.) guide users effectively, though they're selection buttons rather than traditional conversion CTAs.
PageSpeed score of 39 indicates poor performance, likely causing slow load times and user frustration.
The Transparent Labs branding is visible and the offer structure suggests legitimacy, but lack of testimonials, certifications, or trust badges limits credibility.
The layout appears mobile-optimized with full-width buttons, clear spacing, and readable text sized appropriately for mobile viewing.
The headline 'YOU'VE GOT A SPECIAL OFFER' is generic and doesn't reinforce the science-backed supplement positioning from the ad.
No visible testimonials, reviews, ratings, or social proof elements are shown in the captured page sections.
The ad emphasizes science-backed supplements with clinically effective doses, but the landing page focuses on product category selection without highlighting these key benefits.
The special offer is mentioned but the specific 10% discount isn't prominently displayed in the visible sections, creating ambiguity about what the offer actually is.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.