Graza
Facebook · Instagram · Audience Network · Video
The ad
Meet Graza Homestyle Potato Chips: Crispy, golden potato chips cooked in 100% Extra Virgin Olive Oil! 🫒 Cooked in the good stuff: 100% EVOO 🥔 Special yellow potatoes = extra crispy chips ✨ Four new flavors for all your cravings
Cooked in 100% EVOO
Shop nowThe funnel behind it
Offer: $5.99
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at building trust and social proof with 4.9-star ratings from 7,633 verified reviews, detailed product storytelling, and authentic customer testimonials. The page effectively communicates the core value proposition (100% EVOO, special yellow potatoes, crispy texture) through visual callouts and descriptive copy. However, the page is significantly hampered by poor mobile optimization and a critically slow PageSpeed score of 36, which creates friction in the conversion funnel. The primary CTA "Find in Store" is less direct than the ad's "Shop now," and the page lacks urgency elements or clear online purchase pathways that would match the ad's e-commerce intent.
What this funnel does right. Steal these.
- Social proof: Exceptional social proof with 4.9-star rating from 7,633 verified reviews, 99% recommendation rate, and multiple authentic customer testimonials with verified purchase badges.
- Trust signals: Trust is built through verified customer reviews, detailed product information, ingredient transparency, and the 'Powered by Pear Commerce' footer, though the slow load time undermines credibility.
- Headline: The headline 'Classic Sea Salt Olive Oil Potato Chips' clearly communicates the product and key differentiator (olive oil), matching the ad's core message.
- Message match: Page strongly aligns with ad messaging about 100% EVOO, special yellow potatoes, and crispiness, with detailed visual explanations of the cooking process and ingredients.
- Offer clarity: Price is clearly displayed at $5.99, and the product offer (Classic Sea Salt flavor) is explicit, though flavor selection options are shown but not immediately prominent.
Where it's weak
- Page speed: PageSpeed score of 36 is critically poor, indicating severe performance issues that will cause high bounce rates and poor user experience on both mobile and desktop.
- Mobile experience: Mobile layout appears functional but the page structure and navigation suggest optimization issues; the slow PageSpeed score of 36 indicates significant mobile performance problems.
Full breakdown
Primary CTA is 'Find in Store' which is less direct than the ad's 'Shop now' and creates ambiguity about online purchasing options; secondary 'Shop Now' buttons appear lower on the page.
PageSpeed score of 36 is critically poor, indicating severe performance issues that will cause high bounce rates and poor user experience on both mobile and desktop.
Trust is built through verified customer reviews, detailed product information, ingredient transparency, and the 'Powered by Pear Commerce' footer, though the slow load time undermines credibility.
Mobile layout appears functional but the page structure and navigation suggest optimization issues; the slow PageSpeed score of 36 indicates significant mobile performance problems.
The headline 'Classic Sea Salt Olive Oil Potato Chips' clearly communicates the product and key differentiator (olive oil), matching the ad's core message.
Exceptional social proof with 4.9-star rating from 7,633 verified reviews, 99% recommendation rate, and multiple authentic customer testimonials with verified purchase badges.
Page strongly aligns with ad messaging about 100% EVOO, special yellow potatoes, and crispiness, with detailed visual explanations of the cooking process and ingredients.
Price is clearly displayed at $5.99, and the product offer (Classic Sea Salt flavor) is explicit, though flavor selection options are shown but not immediately prominent.
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