AG1 by Athletic Greens
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The ad
New to AG1 Pro? Start with the Welcome Kit and get a shaker that'll last as long as your routine. Subscribe and your first box includes the AG1 Pro x YETI Shaker, free, alongside AG1 Pro: NSF Certified for Sport® and third-party tested, with creatine, Ca-HMB, and zinc carnosine added to the AG1 Next Gen formula. 🎁 Free YETI Shaker** with your first subscription order 🏅 NSF Certified for Sport®, third-party tested 💪 5g creatine monohydrate + 1.5g Ca-HMB for muscle support* 🦠 75mg zinc carnosine for gut health support* * These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. ** Offer valid for new AG1 Pro subscribers only.
Start The Day Off Right
Shop nowThe funnel behind it
Offer: AG1 Pro: Travel Packs at $99/mo (regular $119), includes free YETI Shaker with first subscription, 30-day supply ships every 30 days
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at offer clarity with explicit pricing ($99/mo), clear subscription terms, and a prominent free gift (YETI Shaker). Social proof is strong with 60,000+ verified 5-star reviews, clinical study results (70% increase in RBC folate, 73% increase in vitamin C, 10x increase in healthy bacteria), and customer testimonials. The headline is direct and benefit-focused. However, page speed is critically poor (38/100), which severely impacts user experience. Trust is solid with third-party testing callouts, HSA/FSA eligibility, 90-day money-back guarantee, and clinical evidence. The CTA is clear and repeated multiple times. Message match to the ad is strong—the ad emphasizes the free YETI Shaker, NSF certification, and muscle/gut support ingredients, all prominently featured on the page. Mobile responsiveness appears adequate for the visible sections.
What this funnel does right. Steal these.
- Call to action9/10
- Trust signals9/10
- Social proof9/10
- Message match9/10
- Offer clarity9/10
- Headline8/10
- Mobile experience7/10
Where it's weak
- Page speed4/10
Full breakdown
Call to action
9/10Primary CTA 'Get AG1 Pro' appears multiple times in prominent dark teal buttons, with secondary CTAs like 'View All Ingredients' and 'Supplement Facts' supporting the main conversion goal.
- Large, high-contrast dark teal button with arrow icon for primary CTA
- CTA repeated multiple times down the page (at least 2 prominent instances visible)
- Supporting CTAs ('View All Ingredients', 'Supplement Facts') guide deeper engagement
Page speed
4/10PageSpeed score of 38/100 converts to approximately 3.8/10, indicating critically slow load times that severely impact user experience.
- PageSpeed score of 38/100 is critically poor
- Likely causes include unoptimized images, render-blocking resources, or slow server response
- Slow speed directly harms conversion rates and user retention
Trust signals
9/10Page establishes trust through third-party testing callouts, HSA/FSA eligibility with Truemed badge, 90-day money-back guarantee, clinical study citations, and detailed ingredient transparency.
- 90-day money-back guarantee and 'Update or cancel anytime' clearly stated
- HSA/FSA eligible with Truemed badge and 'Learn more' link
- Third-party testing and clinical study citations with detailed methodology footnotes
Mobile experience
7/10Layout appears responsive with stacked elements, readable text, and accessible buttons, though some sections show text wrapping that could be optimized.
- Buttons are large and easily tappable
- Text is readable at mobile sizes
- Product images scale appropriately
- Some text sections appear to have awkward line breaks
- Navigation menu icon visible but full mobile menu not shown in screenshots
Headline
8/10The headline 'AG1 Pro is Here. Get Your YETI SHAKER Now' is direct, benefit-focused, and emphasizes the new product launch and free gift.
- Emphasizes newness ('AG1 Pro is Here') to create urgency
- Highlights the free gift (YETI Shaker) as a key benefit
- Clear call-to-action language ('Get Your')
Social proof
9/10Page displays 60,000+ verified 5-star reviews, clinical study results showing 70% increase in RBC folate and 73% increase in vitamin C, 10x increase in healthy bacteria, plus customer testimonials with dates.
- 60,000+ verified 5-star reviews prominently displayed with star ratings
- Clinical study results with specific percentages (70%, 73%, 10x) backed by third-party research
- Customer testimonials with dates (e.g., 'DAVID W. 8/14/2025 — AG1 NEXT GEN REVIEW')
Message match
9/10Ad emphasizes free YETI Shaker, NSF Certified for Sport, creatine, Ca-HMB, and zinc carnosine—all prominently featured on the page with matching language and positioning.
- Free YETI Shaker prominently displayed in hero section and repeated in 'READY TO START AG1 PRO?' section
- NSF Certified for Sport badge visible in product section
- Ingredient callouts (creatine monohydrate, Ca-HMB, zinc carnosine) match ad copy exactly
Offer clarity
9/10Pricing is explicit ($99/mo vs $119 crossed out), subscription terms are clear (30-day supply, ships every 30 days), and the free YETI Shaker gift is prominently highlighted.
- $99/mo pricing with original $119 struck through, showing clear savings
- Free YETI Shaker called out as included in first subscription
- Subscription frequency and supply duration clearly stated (30-day supply, ships every 30 days)
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.