PetLab Co.
Facebook · Instagram · Audience Network · Video
The ad
Say goodbye to bad dog breath & yellow teeth with this proven green powder!
Keep their teeth clean WITHOUT a toothbrush!
Learn moreThe funnel behind it
Offer: Up to 50% off PLUS A FREE GIFT* ($6.95)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at social proof with 100K+ reviews, 900K+ customers, multiple vet endorsements, and detailed clinical study results (93% report cleaner teeth, 82% notice fresher breath). The offer is clear and compelling with specific discount percentages and free gift callouts. However, the page suffers from poor mobile optimization—text is cramped, CTAs are small, and the layout doesn't adapt well to smaller screens. The headline is strong but could be more benefit-focused. Page speed is critically slow (37/100), which will hurt conversion rates significantly. Trust signals are abundant (USA manufacturing, vet-reviewed, NASC seal, clinical studies), but the mobile experience undermines the otherwise solid messaging and social proof.
What this funnel does right. Steal these.
- Social proof10/10
- Trust signals9/10
- Message match9/10
- Offer clarity9/10
- Call to action8/10
- Headline8/10
Where it's weak
- Page speed4/10
- Mobile experience4/10
Full breakdown
Call to action
8/10Primary CTA 'Try ProBright® Advanced Today' appears multiple times in bright green buttons, but button sizing and prominence could be stronger on mobile.
- Bright green color stands out against page background
- Action-oriented language ('Try')
- Repeated multiple times down the page (at least 3 instances visible)
- Button text could be more benefit-focused (e.g., 'Get Fresher Breath Today')
- On mobile, button appears cramped and small relative to text
Page speed
4/10Page speed score of 37/100 is critically slow, converting to approximately 3.7 on the 0-10 scale; this will significantly impact conversion rates and user experience.
- PAGESPEED_SCORE of 37 indicates severe performance issues
- Slow load times will increase bounce rate and reduce conversions
- Multiple high-resolution images and videos likely contributing to poor performance
Trust signals
9/10Strong trust signals throughout: manufactured in USA, NASC Quality Seal, vet-reviewed formula, two named veterinary endorsements with credentials, clinical studies backing claims, 100K+ reviews, and comparison table showing superiority to competitors.
- USA manufacturing badge and NASC Quality Seal visible in product section
- Two credentialed veterinarians (Dr. Jan Bellows - Board Certified, Dr. Israel Swann - US DVM) provide detailed endorsements
- Clinical studies cited with specific results (28-day study, 90-day study) and methodology
- Some asterisks on claims (*Manufactured in USA using premium-quality domestic and globally sourced ingredients) create slight ambiguity
Mobile experience
4/10Mobile experience is significantly compromised: text is cramped and difficult to read, buttons are small, spacing is inadequate, and the layout doesn't adapt well to narrow screens.
- Key CTAs are present and clickable on mobile
- Product image is visible on mobile
- Text blocks are cramped with poor line spacing, making long paragraphs hard to read on small screens
- CTA buttons appear small relative to text content
- Testimonial sections have poor mobile formatting with overlapping text
Headline
8/10The headline 'The award winning* dog dental powder - now up to 50% off' is clear and benefit-driven, though it leads with the award rather than the primary benefit.
- Includes specific benefit (dental powder) and discount (50% off)
- Uses social proof element ('award winning') in headline
- Concise and scannable
- Leads with 'award winning' rather than primary benefit (fresher breath, cleaner teeth)
- Asterisk on 'award winning' creates slight credibility question
Social proof
10/10Exceptional social proof throughout: 100K+ five-star reviews, 5.7M customers worldwide, 900K+ happy dog owners, two named vet endorsements with credentials, 93% report cleaner teeth, 82% notice fresher breath, 85% would recommend, multiple verified buyer testimonials with specific results, and 'Dog Dental Care Product of 2024 and 2025' award.
- 100K reviews with 5-star rating prominently displayed near headline
- Two credentialed vet testimonials (Dr. Jan Bellows - Board Certified, Dr. Israel Swann - US DVM) with specific endorsements
- Detailed clinical study results (93% cleaner teeth, 82% fresher breath, 82% less tartar, 85% would recommend)
Message match
9/10Strong alignment between ad and page: ad promises 'clean teeth WITHOUT toothbrush' and 'goodbye to bad breath & yellow teeth,' page delivers exactly this with 'no toothbrush required,' 'fresher breath in 28 days,' and 'less plaque buildup' messaging throughout.
- Ad's 'without toothbrush' promise directly matched by page's 'No brush required' section
- Ad's 'bad breath' promise matched by clinical study showing 40% reduction in hydrogen sulfide
- Ad's 'yellow teeth' promise matched by 82% seeing less visible tartar buildup
Offer clarity
9/10The offer is explicitly stated multiple times: 'Up to 50% off' with 'FREE GIFT ($6.95)' at top, and pricing tiers clearly shown ($29.02, $46.43, $58.04) with savings percentages (Save 25%, Save 40%, Save 50%).
- Multiple discount tiers with specific savings percentages displayed (Save 25%, 40%, 50%)
- Free gift value clearly stated ($6.95) in banner and throughout page
- Subscription vs one-time purchase options clearly differentiated with pricing
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