Echelon
Facebook · Instagram · Audience Network · Image
The ad
Don't just show up this spring. Show up transformed. ✅ Targets glutes, thighs & core with every low-impact, high-burn step ✅ Folds flat in seconds, built for real homes, real schedules ✅ Hundreds of Echelon classes keep every session fresh and challenging The Echelon Stair Climber Max gives you everything you need to stop going through the motions and start making real progress. This season is your upgrade. Own what you're becoming, one step at a time.
This Season. Your Upgrade.
Shop nowThe funnel behind it
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
What this funnel does right. Steal these.
- Message match8/10
- Offer clarity8/10
- Call to action7/10
- Page speed7/10
- Trust signals7/10
- Mobile experience7/10
- Headline7/10
Full breakdown
Call to action
7/10Primary CTA 'Add to cart' is prominent and action-oriented, but appears only at the bottom of the page; secondary CTAs like 'SCHEDULE A FREE DEMO' and 'CALL AN EXPERT' are visible at the top.
- Large, dark 'Add to cart' button with high contrast at bottom of page
- Multiple CTA options (call, demo, shop) cater to different user preferences
- Clear subscription selection CTAs with pricing displayed
- Primary 'Add to cart' CTA is buried far down the page, not visible above the fold
- No prominent 'Shop now' or 'Buy now' button in the hero section
Page speed
7/10PageSpeed score of 70 converts to approximately 7/10; page loads reasonably well but has room for optimization, likely due to multiple high-resolution product images.
- Page structure is clean and organized
- Navigation loads quickly
- Multiple high-resolution product images throughout the page
- Long page with many sections may impact initial load perception
Trust signals
7/10Page includes Forbes credibility, military discount offer, and detailed product specifications, but lacks customer reviews, security badges, or return policy visibility in the main content.
- Forbes quote provides third-party credibility
- Military & Essential Workers Discount offer shows social responsibility
- Detailed specifications section (dimensions, weight, power requirements) demonstrates transparency
- No customer reviews or ratings visible
- No security/SSL badges or trust seals visible
- Return policy not mentioned in visible sections
Mobile experience
7/10Page appears responsive with stacked layout suitable for mobile, but the bottom navigation bar and overall layout suggest this is optimized for mobile viewing.
- Bottom navigation bar (Home, Equipment, Membership, Cart, Search) is mobile-friendly
- Product image and subscription options stack vertically for mobile viewing
- Touch-friendly button sizes for CTAs
- Large hero image may slow load on mobile connections
- Specifications section with small text may be hard to read on small screens
Headline
7/10The page headline 'Echelon Stair Climber Max' is descriptive but generic; the ad headline 'This Season. Your Upgrade.' is more compelling but doesn't appear on the page.
- Product name is clear and specific (Echelon Stair Climber Max)
- Secondary headline 'Compact Power, Precise Performance' adds benefit-focused messaging
- Main headline lacks emotional resonance or transformation language from the ad
- No urgency or seasonal messaging visible in the page headline
Social proof
6/10Forbes quote provides credibility, but limited social proof overall; no customer reviews, ratings, testimonials, or user count visible on the page.
- Forbes quote: 'A compact machine that provides a low-impact, high-calorie burning workout' adds third-party credibility
- Community section shows user photos suggesting active user base
- No star ratings or review counts visible
- No customer testimonials or success stories
- No user count or adoption metrics mentioned
Message match
8/10Page messaging aligns well with ad claims: low-impact high-burn workouts, compact design, and Echelon classes are all prominently featured and match the ad's key benefits.
- Ad's 'low-impact, high-burn' claim is echoed in Forbes quote and product description
- Compact/foldable design mentioned in ad is highlighted in product description
- Echelon classes and membership options prominently featured, matching ad's 'hundreds of classes' claim
- Transformation/seasonal messaging from ad ('This Season. Your Upgrade.') is not reflected on the page
- Ad's emphasis on 'glutes, thighs & core' targeting is not explicitly called out in visible product copy
Offer clarity
8/10Three subscription tiers are clearly presented with pricing ($39.99, $399.99, $699.99) and what's included (30-Days, 1-Year, 2-Year Access), though the product itself (Stair Climber Max) is the primary offer and its pricing is not immediately visible in the top section.
- Three distinct subscription options with clear price points and duration labels
- "Start or cancel anytime" reassurance appears under each tier
- Free Shipping badge highlights value on higher-tier options
- Product price ($399.99 for the machine itself) is not shown until much further down the page
- Unclear which subscription tier is the default or most recommended option
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