Kosas
Facebook · Instagram · Messenger · Video
The ad
New from Kosas: A creamy multistick for cheeks and lips that glides on, melts into skin, and builds a natural flushed-from-within look that lasts all day.
NEW Impressionist Multistick
Shop nowThe funnel behind it
Offer: Soldes: -30%, -40%, -50% sur une sélection de produits
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This Sephora landing page has significant strengths in mobile optimization and trust-building through established brand presence, customer reviews, and clear service benefits (returns, delivery, secure payments). However, it suffers from poor message-to-ad alignment—the page promotes generic sales and multiple product categories rather than the specific Kosas Impressionist Multistick advertised. The primary CTA is generic ("Découvrir") and lacks urgency or product-specific clarity. Page speed is moderate (64), and while social proof exists through star ratings, the overall offer clarity is muddled by competing promotional messages and lack of focus on the advertised product.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals including established Sephora brand, customer reviews with ratings, clear service benefits (2h Click & Collect, free delivery, 14-day returns, secure payments), and professional design.
- Mobile experience: The page is clearly optimized for mobile with stacked layouts, touch-friendly buttons, clear navigation menu, and responsive product cards that work well on small screens.
- Social proof: Multiple product reviews with star ratings (5-star reviews visible on Hugo Boss, Clarins, and Sephora Collection items) and customer testimonials throughout the page build credibility.
Where it's weak
- Message match3/10
Poor alignment: the ad promotes a specific NEW Kosas Impressionist Multistick with creamy texture and natural flush benefits, but the landing page shows generic sales promotions and unrelated product categories.
- Headline4/10
The headline 'Soldes: -30%, -40%, -50%...' is generic and doesn't mention the advertised product, failing to match the ad's focus on the NEW Impressionist Multistick.
- Call to action5/10
Multiple generic 'Découvrir' buttons appear throughout, but none are specifically tied to the Kosas product or create urgency around the advertised multistick.
- Offer clarity5/10
The page leads with generic sales discounts (-30%, -40%, -50%) rather than clearly presenting the specific Kosas Impressionist Multistick offer, creating confusion about what's actually being promoted.
Full breakdown
Multiple generic 'Découvrir' buttons appear throughout, but none are specifically tied to the Kosas product or create urgency around the advertised multistick.
PageSpeed score of 64 indicates moderate performance; acceptable but not optimal for conversion, with room for improvement in loading times.
Strong trust signals including established Sephora brand, customer reviews with ratings, clear service benefits (2h Click & Collect, free delivery, 14-day returns, secure payments), and professional design.
The page is clearly optimized for mobile with stacked layouts, touch-friendly buttons, clear navigation menu, and responsive product cards that work well on small screens.
The headline 'Soldes: -30%, -40%, -50%...' is generic and doesn't mention the advertised product, failing to match the ad's focus on the NEW Impressionist Multistick.
Multiple product reviews with star ratings (5-star reviews visible on Hugo Boss, Clarins, and Sephora Collection items) and customer testimonials throughout the page build credibility.
Poor alignment: the ad promotes a specific NEW Kosas Impressionist Multistick with creamy texture and natural flush benefits, but the landing page shows generic sales promotions and unrelated product categories.
The page leads with generic sales discounts (-30%, -40%, -50%) rather than clearly presenting the specific Kosas Impressionist Multistick offer, creating confusion about what's actually being promoted.
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